Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

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TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. But what social platform are they on the most? But what social platform are they on the most?

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Social Media Stats Audience Media 250

TechImpact

JANUARY 28, 2014

Social media is a comparatively very young frontier in the nonprofit sector which features surprises around every twist and turn. Here are 5 changes that social media experienced in 2013 that your nonprofit may have missed according to Resource Media. Mobile video goes mainstream. Pinterest renaissance.

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Nonprofit Tech for Good

SEPTEMBER 29, 2013

The design and branding is modern and mobile-optimized , visuals and call-to-action graphics are prioritized over text, and social media is integrated throughout the entire process of entering the sweepstakes. Social network sharing functionality. - “Donate Now” and charity rating buttons in the email footer.

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Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

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Nonprofit Tech for Good

MARCH 27, 2013

Nonprofits that have the capacity to be early adopters have learned that early adoption in and of itself is a wise social media strategy. For example, the National Wildlife Federation was an early adopter of Google+ and now they have more followers on Google+ than on Facebook and Twitter combined.

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Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet.

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Social Media Media Social Stats 243

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

APRIL 7, 2011

To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage. 2) Embed Twitter and Facebook widgets into your homepage.

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TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Yes, it’s true your nonprofit should have some form of a social component, it certainly does not need all of them. Social media feeds are about creating meaningful conversation and connections with people.

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Nonprofit Tech for Good

JULY 3, 2012

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide.

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Social Media Media Social Myspace 202

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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TechImpact

JUNE 16, 2014

Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits. For good reason, too.

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Metrics Facebook Stats Nonprofit 170

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

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Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. Of those, 78% are mobile-compatible. 92% of global NGOs have a Facebook Page. 3% use.NGO.

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Social Media Stats Media Technology 100

Nonprofit Tech for Good

DECEMBER 19, 2017

56% of email opens are now mobile. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Digital Payments on Social Networks. Facebook Fundraising Tools [ Conservation International ]. Facebook Live Best Practices ].

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Trend Communication United States Online 276

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There is also a science to social and mobile media.

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Track Mobile Media Fundraising 228

Nonprofit Tech for Good

JANUARY 11, 2014

Social media will remain a top priority for nonprofits in 2014, but 2013 helped solidify social media as a mandatory set of communication tools. Nonprofits that have not yet mobilized their online communications and fundraising campaigns will start to pay the price literally in lost donations in 2014.

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Nonprofit Tech for Good

JULY 28, 2010

Social networking communities are migrant communities. They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow.

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Nonprofit Tech for Good

JULY 16, 2012

But internet users of the same race have recently begun clustering on certain social media websites. At a time when Facebook was primarily used by college-educated individuals from the middle and upper classes, Myspace was open, diverse, creative, and seemingly the epitome of an online grassroots community.

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Classes Social Media Myspace Media 207

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There is also a science to social and mobile media.

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Track Mobile Media Fundraising 185

Nonprofit Tech for Good

MAY 19, 2011

While writing Social Media for Social Good: A How-To Guide for Nonprofits , I visited over 500 nonprofit homepages looking primarily for links to their social networking communities. Related Link: Social Media and Mobile Technology Webinars for Nonprofits. Stay Teen :: stayteen.org.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

DECEMBER 25, 2016

Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations. Which social networks are used most often by NGOs as well as performance and engagement benchmarks based on the NGO’s size and location.

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Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. ” or “Like Our Facebook Page!”

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Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

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Nonprofit Tech for Good

DECEMBER 13, 2010

Mobile: m.nature.org. Facebook: facebook.com/thenatureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. My guess would be either MySpace, YouTube, or Facebook Causes. Website: www.nature.org.

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Social Media Conservancy Interview Media 206

Nonprofit Tech for Good

DECEMBER 28, 2010

Title: Director of Emerging Media. Facebook: facebook.com/humanesociety. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing?

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Nonprofit Tech for Good

JULY 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media.

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Skills Management Media Social Media 279

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc.

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Social Media Media Management Tips 253

Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. Facebook: facebook.com/JointheFight. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing?

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Cancer Social Media Los Angeles Action 218

Nonprofit Tech for Good

SEPTEMBER 16, 2015

Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. 17% of crowdfunding donations are made on mobile devices. Pinterest and Instagram are now the fastest growing social networks. Source: Mobile Cause. In 2014, 1.4

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Stats Social Media Media Thailand 100

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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TechImpact

FEBRUARY 20, 2014

If your nonprofit’s website is not optimized for mobile use, this extremely common situation could be costing your nonprofit donors, volunteers, and potential investors. Below are 4 statistics that will undoubtedly make you prioritize your mobile website, effective immediately. 65% of all social networking occurs on mobile devices.

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Stats Mobile Site Statistics 193

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Nonprofit Tech for Good

MAY 3, 2011

Title: Social Media for Social Good: A How-To Guide for Nonprofits. Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. Chapter 2 Getting Started with Social Media. and Web 3.0.

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