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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Posting more than one status update a day on Facebook.

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10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Post calls to action. You get the idea. Highlight press coverage.

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Great reads from around the web on August 23rd

Amy Sample Ward

." How to collect email subscribers on your Facebook Page – Have you added a custom welcome page and/or email sign up form to your Facebook Page? Collecting email subscribers on your Facebook Page takes a lot more than simply adding an opt-in form to a tab — you’ll learn how to do that in just a moment."

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Definitely integrate your blog posts with your e-newsletter.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet.