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Design Series: Understanding Audience Needs

Forum One

While understanding audience needs is the basis of all good strategy and user experience processes, end users often get lost or deprioritized in the design phase. All museum employees were welcome to join and ask questions, many of which led to important design conversations later on. Just like a good soccer coach does for their team.

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How Museum Hack Transforms Museum Tours: Interview with Dustin Growick

Museum 2.0

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). The tours are pricey, personalized, NOT affiliated with the museums involved… and very, very popular.

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What Does a Great Distributed Digital Museum Experience Look Like?

Museum 2.0

Museum technology nerds: this post is for you. I've been thinking recently about distributed content experiences--ways for people to interact with museum content (art, history, science, etc.) as they make their way through the world outside the museum. It's extremely hard to get people to download a new app.

Museum 20
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Capture the Power of an In-Person Event Virtually

Forum One

The Smithsonian National Museum of African American History and Culture (NMAAHC) was planning the next installment of their already-successful and well-attended event, “A Seat at the Table.” The process of sharing the meal and conversation is central to the event experience. It was March 2020. Carefully curate topics and participants.

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Orchestras, Musicians, The Concert Experience, and Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of co-facilitating a half-day “Digital Strategies&# seminar with Vince Ford, Director of Digital Media from the New York Philharmonic and leading a peer session for major orchestra marketing staff and youth orchestra executive directors with Makala Johnson who does Social Media for the Mayo Clinic.

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Games Games Games

Museum 2.0

Museums have used games to engage visitors for decades. SR: I came to games before I came to museums. My grandmother cheated at Candyland and uno. :) Games, I think, have a nice Venn diagram of overlap between museum lovers. I love thinking we're getting new museum lovers through games. How did you get into museum games?

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? For arts and culture organizations, brand purpose is often about facilitating learning and engaging visitors in unforgettable experiences that provide educational and social value. What other museums do they follow/enjoy visiting? Get to know your subscribers and followers.