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Social SEO and the Rise of Alternative Search

Media Cause

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. Yes, you’ll get found other ways, like by sharing posts on your social accounts. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. But why not try to make every inch of your online presence count?

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professionals

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. LinkedIn Pages.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Google Analytics 4 (GA4) presents some exciting new opportunities. Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. For example, views of certain pages, particular videos, or downloads of an important file. It’s official.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. The conversation has shifted from blog comments to social media.

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When Do Your Customer Journeys Actually Begin?

The MatrixFiles

Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? It started when they had a conversation with their boss, did a Google search, or visited the website. Make sure that each product has good navigation.

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Set 2023 Up for Success: 7 Easy Upgrades to Make

The MatrixFiles

This could be a template for your: newsletter, PowerPoint presentations, meeting pages, PDFs, press releases, or social media posts. For example, a link that says Click here is not useful to screen readers; “Register now” or “Read our annual report” is more helpful. Refresh the most visited page on your website.

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