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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. What is an online community?

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professionals

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How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. It has been estimated that more than half of the world’s population has at least one social media account. 1) Establish a presence on social media for your association. Source: revive.digital.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

Here’s an example of what this would look like: Let’s say your organization is an animal shelter. You may decide to ask one team member to post to social media every day to engage your online audience. This nonprofit strategic planning model helps organizations get back on track if they have strayed from the path to success.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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Beyond the Venue: Innovative Platforms for Charitable Events

sgEngage

There are countless examples of streamers, influencers, and gamers going online and fundraising for a cause. A simple way to add esports and livestreaming to your roster of events is to include this functionality into your existing DIY platform – it’s all about giving them the tools to fundraise how and where they want.

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Your Guide to Social Media Advertising for Nonprofits

Media Cause

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.