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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. These virtual sessions allow members to gain knowledge from other member experiences and collaborate to find common solutions.

Data 210
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SEO Basics: How to Choose Keywords for Your Nonprofit

Nonprofits Source

Currently, one of the top buzzwords in nonprofit marketing is search engine optimization (SEO). For instance, websites with a variety of high-value content that get shared by users across the internet are better optimized for search engines than nonprofit websites that haven’t been updated in five years.

Google 59
professionals

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Find the Silver Linings in GA4

Forum One

For example, we’ve seen our client at the Smithsonian’s National Museum of African American History and Culture uncover visitor behavior in GA4 that they couldn’t see before. The interface already benefits from intuitive phrasing: presenting questions like “Where did my visitors come from?”

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Developing an SEO Strategy for Translated Content

Forum One

Translating content from English to any other language presents challenges that go beyond the selection of accurate words. This requires deep knowledge of your target audience and the language they use in particular contexts. For example, Spanish speakers from different countries might use different idioms to express the same idea.

Content 58
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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

For example, your nonprofit might have a fund for scholarships. expertise, knowledge,?and You may need to search multiple categories and keywords to learn about all your options. self-balancing accounts?that?must must be used for the specific purpose defined?by by donors, grantors, governing boards, or by law.???. the use of?funds

Software 299
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent. Use paid media to target your ideal donor.

Digital 52
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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

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