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Developing a Product Mindset for Impact

Forum One

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. In the for-profit world, a product may be a tangible item that customers can purchase or subscribe to, driving financial success.

Product 87
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. When you tailor your product to its consumers, competition becomes irrelevant. Traditionally,” Sharon observes, “associations have translated value into offering more of the same services.

Strategy 221
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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. Most were CEOs leading companies that provide products and services to associations.

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Four ideas from the retail world for your association’s member service

Nimble AMS

Four ideas from the retail world for your association’s member service. Want to provide your members with great service? A great way to provide better member service is to consider your own experience at your favorite retailers. So, how can you take your association’s member service to the next level? download here.

Service 127
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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

I am still evaluating the lessons learned. Evaluate your current community and identify where expanded representation might be beneficial. Inspire and support the improvement or innovation of products or business practices. he told me this story about what motivated him to seek out productive partnerships.

Milwaukee 221
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

Remember that marketing automation tools are SaaS products (or software as a subscription). 3) Take a look at your whole tech stack Automation applications want to offer you an end-to-end tool that can do all of your marketing (and, perhaps, sales and customer service, too). You need to evaluate your team’s capacity, too.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. According to Forbes, 90% of customers say that videos help them decide which product to buy, and 64% say that a video makes them want to buy a product. We all know this, right?

Trend 221