Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. Libraries use Facebook more than any other social platform.

Library 80

Library Social Media Media Social 80

Nonprofit Tech for Good

FEBRUARY 13, 2016

The act of writing a comprehensive social media fundraising strategy is an essential first step in being successful on social media. Step 2: Write a Social Media Fundraising Strategic Plan. Template 2] Your Social Media Fundraising Strategic Plan. Step 3: Create a Budget.

Social Media 100

Social Media Media Strategy Fundraising 100

Amy Sample Ward

AUGUST 18, 2009

Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy!

Social Media 190

Social Media Strategy Media Social 190

Forum One

APRIL 1, 2021

Three things happen every spring: March Madness, spring cleaning, and social media plans need a refresh. This spring, we’ve been evaluating some of the new social platforms on the market to see if there is anything new that would help elevate nonprofit and/or public sector missions. How to approach Clubhouse today.

Application 47

Application Social Media Media Social 47

.orgSource

APRIL 1, 2024

Entrepreneur, Social Media Today, Adweek, and Adage are a few of the resources on my radar. Social Media Today estimated that this year, consumers will watch 1 million videos per second. And a powerful film clip can be the backbone for an entire multi-media campaign, making it even more affordable.

Trend 221

Trend Influence Taxonomy Associations 221

Get Fully Funded

JUNE 27, 2022

When you’re halfway through the year, it’s a good time to conduct a midyear fundraising evaluation. A midyear evaluation will show you how you are doing and highlight areas where you need to improve. And you’ll know exactly how much you need to raise during that season if you take the time to do a midyear evaluation now.

Evaluation 72

Evaluation Fundraising Raise Grant 72

Amy Sample Ward

JANUARY 20, 2012

Earlier this week, I had the terrific opportunity to participate on a panel at the US launch event for “Philanthropy and Social Media”, a whitepaper from The Institute for Philanthropy and The Indigo Trust. Social media is one of the most tangible examples of the real time web. . The internet is not new.

Philanthropy 244

Philanthropy Social Media Media Social 244

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

Measure 101

Measure Social Media Foundation Reflection 101

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

Video 140

Video Social Media Evaluation Audience 140

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Media Hints Social 52

Nonprofit Tech for Good

DECEMBER 28, 2010

Title: Director of Emerging Media. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Who maintains your social media campaigns?

United States 236

United States Social Media Interview Examples 236

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2013

Last spring at the “ Advancing Social Media Measurement for Foundations ” meeting convened by Robert Wood Johnson Foundation, practitioners from social media, measurement, evaluation, programs, communication, and philanthropy worked on a synthesis of these disciplines to address measurement.

Evaluation 114

Evaluation Generation Change Measure 114

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. Management attitudes.

Social Media 106

Social Media Arts Social Attitude 106

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The professional tools for monitoring and analyzing social media data can be expensive and pose a steep learning curve.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us? Billboard (@billboard) April 7, 2014. The common tip?

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2013

The chat was a prelude to a convening on April 25th at the Robert Wood Johnston Foundation of 40 thinkers and practitioners, bringing diverse perspectives and expertise into discussions to develop measures for evaluating the impact of social media on philanthropic outcomes. Click to See Larger Image.

Measure 105

Measure Social Media Media Map 105

Care2

NOVEMBER 17, 2013

While the majority of nonprofit organizations have a social media presence, only 45% of foundations use social media. to dig deeper into what’s trending with foundations and social media. Which Types Of Foundations Are Using Social Media? What Social Media Channels Are Foundations Using?

Social Media 77

Social Media Foundation Media Social 77

Amy Sample Ward

JUNE 8, 2012

By using strategic methods, it’s possible to have maximum social media impact in minimal time. This workshop will cover planning and evaluating, as well as content and engagement for multichannel social impact.

Social Media 120

Social Media Impact Social Broadcast 120

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 4: Media Measurement Requires Quantity and Quality : This principle is about measuring both quantative and qualitative information.

Measure 115

Measure Social Media Media Metrics 115

ASU Lodestar Center

JANUARY 26, 2012

When starting out with social media as a nonprofit, it can be a tricky and confusing process. Besides a website, the musts of nonprofit social media include a Facebook page and Twitter account. I re-evaluated the mission and audience of the organization and found a healthy mix. It’s about your cause.

Social Media 90

Social Media Media Social Arizona 90

Nonprofit Tech for Good

FEBRUARY 26, 2024

Far from just an email-blasting tool, modern marketing tools handle everything from scoring leads to posting on social media to sending text messages. These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape.

Application 267

Application Marketing Nonprofit Evaluation 267

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2011

This week I attended Center for Effective Philanthropy’s conference “ Better Philanthropy: From Data to Impact &# where I participated on a discussion panel about social media, foundations, and grantees. There were questions about social media policies as well as content and engagement strategies and handling mistakes.

Social Media 102

Social Media Foundation Work Media 102

NTEN

OCTOBER 24, 2011

By Andrea Berry, Idealware Social media has provided nonprofits with a whole new toolbox for marketing themselves and engaging constituents. Now apply that to social media. Social media remains largely uncharted territory. First Step: Setting Goals Is social media working for your organization?

Social Media 88

Social Media Measure Media Social 88

.orgSource

AUGUST 28, 2023

Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. Use data to make objective decisions based on site traffic, evaluations, sales, professional development activity, focus groups and/or other types of outreach. Watch what is trending online.

YouTube 221

YouTube Industry Leadership Podcast 221

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2013

#TechFail #GenerosityWin on Minnesota’s Give to the Max Day: Understanding social media’s role in damage control and crisis communication Guest post by Jeff Achen, GiveMN Digital Strategist. Social media promotion of the event was in full swing. Our Social Media Command Center. on November 14, 2013.

Social Media 118

Social Media Media Minnesota Social 118

Amy Sample Ward

JANUARY 2, 2009

I’ve been thinking about these lists in terms of adopting social media tools and think that most of the lists are hitting on the same exact things. Here’s my list that I think hits at the core of all the other lists for social media strategy. 5-Part Social Media Strategy Process.

Social Media 102

Social Media Process Media Social 102

Kindful

AUGUST 12, 2021

While the results may be a sobering wake up call, they can be just the push you need to strategically evaluate your real goals or pivot to a better investment of your organization’s time and money. Attendee engagement on social media . Factors to consider measuring event success. P&L improvement. Fundraising success .

ROI 62

ROI Evaluation Measure Money 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2011

Note from Beth: Last Spring, Allison Fine and I did an evaluation report for the Case Foundation on the America’s Giving Challenge 2009. One of the ideas we explored is it possible through social media to share some of the findings in a conversational way to help prod more insights from the field.

Social Media 96

Social Media Research Share Media 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. In this model, there are four different levels of social media practice: Crawl, Walk, Run, Fly.

Social Media 101

Social Media Practice Media Social 101

Forum One

OCTOBER 10, 2011

At Forum One, we take monitoring and evaluation (M&E) seriously, especially when it comes to measuring the success of digital communication campaigns. At Forum One, we take monitoring and evaluation (M&E) seriously, especially when it comes to measuring the success of digital communication campaigns. read more.

Evaluation 68

Evaluation Global University Social Media 68

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2014

Using the ADDIE for designing your workshop, you arrive at the “E” or evaluation. ” While a participant survey is an important piece of your evaluation, it is critical to incorporate a holistic reflection of your workshop. There are two different methods to evaluate your training. Formative Evaluation.

Evaluation 128

Evaluation Training Train Tips 128

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

Engage Media's Theory of Change. I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. It begins with a “To what End?&#

Social Media 101

Social Media Change Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 15, 2012

My sessions were integrated into the various leadership, visioning process for women’s rights, curriculum development, and evaluation methods modules throughout the week as networked and social media skills were not the main focus. Field Trips and Real World Experience.

Rwanda 113

Rwanda Social Media Training Train 113

Candid

NOVEMBER 10, 2022

Since Twitter’s new ownership took over in late October, the social media platform has experienced a significant decline in its userbase—a loss of over 1.3 Additionally, every organization has their own social media priorities, strategy, and audiences to consider. million active users in one week. Final thoughts.

Twitter 132

Twitter Social Media Nonprofit Platform 132

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. I started with an overview of the state of social media measurement and ROI in the nonprofit field, outlining some of the challenges and the needs: * Social media measurement goes hand in hand with good practice.

Social Media 99

Social Media ROI Media Conference 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2013

The conference was framed around the question: Given the convergence of networks and big data and the need for more innovation, what evaluation methods should be used to evaluate social change outcomes along side traditional methods? I followed the developmental evaluation thread most closely. Here are my notes.

Evaluation 97

Evaluation Generation Method Slides 97

Nonprofit Tech for Good

APRIL 2, 2023

Yes, we’re talking about ChatGPT , an AI-powered tool that’s gaining widespread popularity on social media and revolutionizing the common workplace. This could include fundraising email templates, motivational copy for peer-to-peer fundraising pages, and social media posts centered around your cause.

Tools 360

Tools Fundraising Analytics Analysis 360