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How to Make Analytics a Priority – Finally!

Association Analytics

Ask your colleagues questions. Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. What questions do you want answers to from data? Process – If you have a question, what is the process to get your answers? Evaluate Your Opportunity Costs.

Analytics 169
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ROI: What are the best "I" words for nonprofits to think about Social Media and ROI?

Beth's Blog: How Nonprofits Can Use Social Media

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74
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Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

We need a bit of time to take a step back, evaluate what worked and didn’t work, and realize we’re not in a “new normal” but an “interim normal.” McKinsey survey respondents were three times likelier now than before the pandemic to say at least 80% of customer interactions are digital in nature. How was the ROI? .

Digital 119
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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

To fully analyze your audience’s behavior, demographics, and preferences, you could use your data warehouse to look at data from events, online interactions, giving histories, and more. You want to track a variety of interactions between your organization and its supporters, going beyond the basics. Monitor program impact.

Data 52
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels.

Mail 52
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Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

Web 108
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4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools

Everyaction

Convincing your board to invest in something new, however, can be another question altogether, and t his is especially true for fundraising and technology related issues, where in-depth knowledge may be required to truly understand the important details. Focus on the return on investment.

Tools 54