article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion! If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. Pretty cool, huh?

Google 263
article thumbnail

An Evolution of Evaluation in Grantmaking With a Participatory Lens

sgEngage

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Here, we explore for whom change is desired and who is defining and measuring that change. But, monitoring, evaluation and learning (MEL) frameworks and approaches may not be as objective as they seem.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Evaluate Your Event’s Success And Measure Your Nonprofit’s ROI

Kindful

And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Did you have a clear, measurable goal for throwing it? In order to accurately measure ROI, however, you need to set goals that you can measure.

ROI 62
article thumbnail

For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

Even with a friendly name like “feedback, check-in, or coaching,” a performance evaluation can be uncomfortable, or possibly downright scary. That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. I’ll get on my Association 4.0

article thumbnail

How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

When you’re halfway through the year, it’s a good time to conduct a midyear fundraising evaluation. A midyear evaluation will show you how you are doing and highlight areas where you need to improve. And you’ll know exactly how much you need to raise during that season if you take the time to do a midyear evaluation now.

article thumbnail

How to Measure the CX of Your Website

Forum One

You can use these to gauge how the customer experience of your website improves or worsens over time, and ultimately evaluate the success of your website against your organization’s outreach goals. These are several KPIs that can help you begin to measure your website’s CX.

Measure 64
article thumbnail

3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

The pandemic has caused many mission-driven organizations to re-evaluate their mission, reconsider their strategic plan to accomplish it, and then engage donors and advocates from this new position. This group should be given ultimate decision-making authority and will be responsible for reporting to your Board of Directors.

Tools 275