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Halt Declining Retention Rates with These Creative and Effective Strategies

NonProfit PRO

Increasing donor retention rates by just 10% can result in a substantial 200% surge in the lifetime value of donors according to the Harvard Business Review. How can we counter the national decline in donor retention?

Retention 278
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Halt Declining Retention Rates with These Creative and Effective Strategies

NonProfit PRO

Increasing donor retention rates by just 10% can result in a substantial 200% surge in the lifetime value of donors according to the Harvard Business Review. How can we counter the national decline in donor retention?

Retention 263
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How to Save on Postage When Rates Increase in July

NonProfit PRO

USPS postage rates are set to increase on July 10, 2022. It’s not all bad news since direct mail is still very effective and driving response. This is a large increase. We just have to get more creative to save on postage.

Rate 264
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5 takeaways from the Fundraising Effectiveness Project’s 2023 data

Candid

The Fundraising Effectiveness Project ’s (FEP) Quarterly Fundraising Report analyzes year-to-date trends in fundraising from individual donors, based on sample data from GivingTuesday and the Association of Fundraising Professionals’ Growth in Giving database. The retention rate, by contrast, fell 2.5% from the previous year.

Data 111
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5 Ways Fundraisers Can Beat the Effects of Inflation

NonProfit PRO

This increase in demand exists against the backdrop of spiraling inflation, a looming recession, and their negative effect on giving levels and donor participation rates.

Effective 245
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). 5) Rate (Conversion Rate): This metric shows you the rate at which people convert on your page after they click on your ad.

Google 267
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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. Why Track Your Donor Acquisition Rate?

Rate 52