A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
This metric is important because it can help you figure out how well your ad copy is performing! If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. This will help you see the queries that are spending the most and the queries that are displaying your ads the most.
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