The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
Is there a secret formula that sets a video up for success? Emotional stories of beneficiaries. But if you tell a story that makes viewers feel afraid or sad, expect more comments than shares. Think about a story that your nonprofit can tell about one of your beneficiaries. But how do you create engaging nonprofit videos?
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