Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
Psychologists refer to this as negative bias, and it can have a powerful effect on your behavior, your decisions—even your giving. Worse, studies show that we’re more likely to perceive negative news as truthful. Yes, we’re in deep sh*t on many levels. Why would they think I don’t know this?
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