Nonprofit Donor Retention 101: Always Do This
Bloomerang
DECEMBER 13, 2022
I’ve narrowed my giving down to organizations that issue informative and concise reports about what they are achieving with donors’ contributions. My giving decisions are based on news coverage and testimony from people I respect about the efficacy of not-for-profit organizations. . Long-term retention (5+ years) is now 10% or less. “
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