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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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Mark Your Calendars! Google+ Hangout for Nonprofit Organizations

Nonprofit Tech for Good

Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc. If all your tweets are marketing or fundraising focused, then your are hampering your ROI.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Create a Google account. Sign up for Google Alerts. Create a YouTube Channel/Google Account. Add Google Checkout button, if applicable. Download Facebook app. Download Twitter app. Select mobile photo-sharing app and download.

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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

An approximate 2% organic reach (and still no Google Adwords-like advertising program for nonprofits). The Next Big Thing in social media has no tangible ROI. Snapchat is the Next Big Thing of 2016 and though it’s all the rage in the social media blogosphere, there’s absolutely no tangible ROI in using it.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

Download Spreadsheet Template ]. Mobile fundraising is in its infancy and we’ve yet to see which tool will go mainstream, but my bet is on mobile wallet apps that are also web-based, such as Google Wallet. Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)' How the Spreadsheet Works: 1.

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