How Nonprofits Can Create & Track Conversions in Google Analytics 4
Nonprofit Tech for Good
JULY 9, 2023
There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. Out of the box, GA4 collects some information about the source of the traffic to a website. They look like this: You can also use UTMs to gather information about the campaign and content.
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