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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. Out of the box, GA4 collects some information about the source of the traffic to a website. They look like this: You can also use UTMs to gather information about the campaign and content.

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What’s in My Inbox | In a time of AI, keeping your emails human

Pamela Grow

The gift was made online and I was delighted by the follow-up, a personal phone call from someone at the school, along with a wonderful Welcome pack that I received in the mail. Now comes an email for a campaign specific to a need that most nonprofits might shy away from talking about. Download the example below.

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5 Ways to Use Your Smartphone for Social Good

Nonprofit Tech for Good

As a nonprofit, there are certain ways you can encourage your donors to use their phones for good. According to The Guardian , people are spending an average of three hours and 15 minutes on their phone per day. Your supporters can benefit from this information, too. Download the app: ios | Android. Download the app: ios.

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How to generate advocacy calls from your supporters to elected officials

EveryAction

Write the script Your supporters are much more likely to make a call if they feel adequately prepared—they’ll want to know who they are calling, what they should say, important background information, and logistical instructions about how the calling process will work. Schedule your email send and let your supporters advocate for your cause.

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6 Amazing Tips for Asking for Donations with Emails

Qgiv

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

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Dear Moby, What does Email Accessibility look like?    

Whole Whale

“I want to be more accessible in my email strategy. What are the accessibility fundamentals in the email marketing world? The goal of accessibility is to ensure that individuals with disabilities have equal access to information, communication, and services, and that they can fully participate in society.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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