Candid

MARCH 21, 2024

At first glance, it would be easy to put a gloomy headline on the Council on Foundations ’ most recent CF Insights field survey tracking trends in community foundations’ 2022 asset growth, giving, and the activity of donor-advised funds (DAFs). Still, at $112.7 billion, total assets in 2022 were well above 2020 totals.

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Foundation Community Time Montana 52

Pamela Grow

JANUARY 13, 2021

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. Put the donor in the picture.

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Newsletter Donor Retention Nashville 52

Bloomerang

OCTOBER 4, 2021

I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. This is the specific donor you’re appealing to. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . Have you written to one specific donor? . how you would talk).

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Question Donor Test Student 142

Bloomerang

APRIL 11, 2023

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Share that your event is over and thank all attendees, donors, and sponsors.

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Contest Headline Social Media Survey 86

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Focusing on just one element can detract from your overall user experience and leave donors feeling unmotivated to give.

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Donation Tips Rate Mobile 67

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. GivingTuesday is a valuable day to engage new donors, reconnect with existing ones, and engage a group of primarily small-dollar donors.

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Lesson North America New York Kentucky 52

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. There’s no secret trick to instantly improving digital engagement for nonprofits.

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Test Digital Headline Language 84

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Each group was then further segmented into 3 separate audiences: Giving history divided donors into: Current donors : Members who have donated in the past year. Result: 119%-203% higher conversion rates.

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Ideas Donation Online Strategy 111

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

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Lesson Fundraising Digital Test 59

Get Fully Funded

OCTOBER 7, 2021

Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Track your engagement rates on each marketing platform you leverage. If your advocates are also donors. Use your CRM to track relationships with supporters. Focus on volunteer retention.

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Advocacy Strategy Nonprofit Volunteer 59

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions. Get a homepage-only redesign.

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Websites Alternative Nonprofit Conversation 52

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. All leather is sourced from gold or silver-rated tanneries, and more than 345 million plastic bottles have been recycled as shoelaces or other footwear features.

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Companies Alaska Malta Philanthropy 106

Tech Soup

JANUARY 19, 2017

2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. They might be people who attended an event, downloaded a PDF from your website, donated a one-time gift, or signed up as monthly donors. Write less lengthy copy and better headlines.

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Digital Marketing Game Headline 36

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action.

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Storytelling Fundraising Calendar Map 46

Connection Cafe

JANUARY 30, 2017

Do your donors and supporters understand the unique, specific value that your organization brings and the specific actions you take to respond to issues? According to their CEO, ACLU lawyers filed the lawsuit that was upheld on Saturday night, resulting in some provisions of the Executive Order being stayed. They Amplified their Voice.

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Headline Lesson Time Influence 20

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. However, how can you ensure that your donors will even read your email? To ensure that your email reaches your donor , you have to take extra measures.

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email Marketing Tips Captivate 40

Nonprofit Tech for Good

NOVEMBER 29, 2010

In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check. million new visitors per year, but we anticipate that going much higher as people are able to comment and easily rate and post pages to their social networking sites. The site currently has 1.6

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Social Media Interview Examples Media 254

Connection Cafe

NOVEMBER 17, 2017

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. Knowing any of these rates is easy.

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email Rate Test Spam 32

Connection Cafe

FEBRUARY 5, 2018

It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. While people may be hitting the Donate button spontaneously in response to events in the news, they’re also making conscious decisions to sign on for the long haul as monthly donors to help nonprofits make real, lasting change.

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Time Fundraising Benchmark Trend 33

Care2

AUGUST 22, 2013

Your board, donors, and activists love it too. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Email: Number of new subscribers, open rates and click through rates, best performing subject lines and topics, and most engaged email audience segment.

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Online Tips Calendar Test 71

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

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Newsletter email Create Template 124

BoardAssist

DECEMBER 15, 2014

This post will give you tips for: Drawing donors in to the letter. Upgrading your donors’ gifts. Writing a letter your donors will actually read. Asking lapsed donors to renew their gift. Raising more from your top donors. Following up your appeals so donors say yes. Welcoming new donors. Guaranteed!

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Mail Money Raise Tips 61

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. While donors might think that a giving day is just one day, the most effective annual giving shops treat day of giving as a midpoint in a larger strategy to acquire and steward new donors.

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Giving Gift Demographics Donor 22

NonProfit Hub

JUNE 20, 2016

The Value: Your success rate skyrockets when you fully understand the process and what your main goal is with the direct mail piece. Think of it as sort of headline or teaser. With the right phrases and copy, you’ll get your donors to keep reading the important stuff. Don’t peak their interest for the wrong reasons.

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Mail Headline Action Mind 34

Nonprofit Tech for Good

JANUARY 10, 2022

These include: Encouraging donations from donors and potential donors. Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Performance: The account must maintain a 5% click-through rate each month.

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Google Grant Guide Nonprofit 348

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Exceed Donor Expectations. Too often, they then watch as 60%, 70% or even 80% of those new donors fail to support them in year two. Fight for every donor. Focus on Impact.

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Fundraising Blackbaud Philanthropy Analytics 20

Qgiv

MAY 11, 2021

You can use it to attract new donors, promote a big event, raise awareness about your mission, or even raise funds for targeted projects like capital campaigns or emergency funds. When a donor clicks on your ad, search engines determine how much to charge you based on your maximum bid, which is how much you’re willing to spend per click.

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Google Grant Rate Headline 52

Nonprofits Source

NOVEMBER 3, 2017

Before we dive into those factors, I think it’s important to discuss why SEO is important for nonprofits and how donor preferences are driving the need to invest in search. Donors are shifting their preferences to online giving as their preferred method of donating to causes they care about. Last year saw a 7.9%

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Beginner Digital Marketing Guide 91

Classy

APRIL 5, 2021

Generic donation pages often lack the personal touch most donors are looking for when deciding whether or not to make a gift. Stick to three or fewer to prevent donors from abandoning the checkout process. Encourage donors to amplify their impact with a recurring gift. . Main Donation Page. Incorporate a recurring giving option.

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Campaign Fundraising Strategy Headline 64

Care2

JANUARY 15, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Headlines should be short. 60) Search « What Makes A Campaign Go Viral?

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Newsletter Social Media Advocacy Tips 51

M+R

JANUARY 5, 2024

Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. At the same time, we are seeing big increases in Donor-Advised Fund giving. Check it out! )

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Fundraising New York City Ukraine Channel 106

NonProfit Hub

NOVEMBER 3, 2022

If I’m a donor heading to your site to make a year-end gift, here’s what I’m thinking: Don’t Make Me Give You My First-Born to Donate. The more information you require, the more you kill your conversion rate. We wondered if reorienting the thought sequence would affect the conversion rate on the page.

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Donation Giving Headline Conversation 51

Nonprofit Tech for Good

NOVEMBER 7, 2020

You’ll reach donors where they’re at and maximize your marketing budget. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. You’ll attract more donors to your mission and meet the growing demand for good news. How can you break through the noise?

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Channel Sierra Leone Story Digital 247

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. What can I do here?

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Donation Headline Fundraising Images 56

Tech Soup

JUNE 20, 2016

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. By doubling the completion rate from 15 percent to 30 percent, you're basically doubling your revenue through this all-important and fast-growing fundraising channel. Start with a Strong Headline.

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Donation Money Headline Raise 36

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

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Google Grant Adwords Social Media 31

NonProfit Hub

JANUARY 18, 2019

No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Without them, copy or headlines can become boring and predictable. The Princess Margaret Cancer Foundation puts the name of every donor on a publicly viewed list as a reward for donating. Hassle-Free”.

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Conversation Headline Nonprofit Children 67