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Turning Tax Season Tears Into Cheers: Your Chance To Cultivate Donors

Bloomerang

As 2023 has drawn to a close, tax season looms on the horizon, and we nonprofits gear up for a unique opportunity—issuing tax summaries to our donors. Bloomerang refers to them as tax summaries—which they are—but they also summarize each donor’s cumulative giving. What are tax summaries? Allow me to explain.

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How to Retain Your Year-End Donors

Neon CRM

You may be balancing your final push to reach your fundraising goal with event planning, donor meetings, board meetings, and planning for the new year—and that list doesn’t include all the things you do outside of work, either. That’s why it’s essential to have a donor retention plan in place. Let’s take a look.

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professionals

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The Fundamentals of Email Marketing for Nonprofits

Charity Village

Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. Original Broadcast Date: November 17, 2022. Join Bryna […].

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Empower donors with a personalized portal

Bloomerang

Create a donor experience that strengthens supporter relationships. According to the Association of Fundraising Professionals, the average donor retention rate in the U.S. As nonprofits work on strengthening donor relationships to improve retention, there has been an increased focus on the donor experience.

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Tailor Nonprofit Email Marketing to New and Existing Donors

Qgiv

Why segment email lists? Segmenting email contacts is a great way to show donors that you know them. Knowing your donors is one of the most important parts of nonprofit email marketing, and it goes a long way in the donor cultivation process ! Why segment by new versus existing donor?

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A Guide to Donor Engagement

Bloomerang

What is Donor Engagement? Not all donors are created equal. Imagine you have two donors who each give $100. However, one volunteers regularly, never misses opening an email and brought other supporters to your organization. Will you communicate to both donors the same way? Donor Engagement Factors.

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Why You Should Move Away From Using Nonprofit Donor Personas And Toward Donor Identities

Bloomerang

Have you developed nonprofit donor personas? If so, I recommend moving away from those donor personas and toward donor identities instead. . Think about it: Those personas may have been carefully crafted—Soccer Mom, Busy Businessman, Widow, Millennial—but those personas only touch on a small part of your donor’s identity.

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