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Nonprofit Donor Retention 101: Always Do This

Bloomerang

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

Retention 112
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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Send an email or social media response, whichever directly corresponds to the channel used for giving, which both acknowledges the gift and shows an immediate effect. Leave the donor feeling satisfied that his or her gift made a real difference. 2) Tie Offline Contact Directly to Online Gifts. 4) Track Time and Ask on Cue.

Technique 201
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Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

Bloomerang

Fearing the sky was falling, they thought people would hunker down and fundraising would be a disaster. The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Recaptured donors (whose last gift was two or more years ago) were up nearly 14%.

Donor 102
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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

In the face of humanitarian crises or natural disasters, the generosity of individuals often shines through, leading to a significant influx of donations. Don’t just make an ask, but keep new donors closely informed during the crucial period after a first gift.

Support 52
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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. Donors are down 3.4%, dollars are down 2.8%, and retention is down 2.5%. In addition, think beyond typical major gifts fundraising. It’s not necessarily whether people are still giving small gifts, but how they’re giving.

Trend 52
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Be Certain You’re Prepared for Uncertainty

Top Nonprofits

With close to 80% of charitable gifts coming from individuals (including bequests), is your organization allocating 80% of your fundraising plan on strategies to identify, cultivate, solicit, and steward individual donors? Have you asked them for a major gift, a multiple year pledge or even a planned gift?

Gift 103
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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

I know about donor retention rates, goals, etc., Natural disasters lead to an outpouring of philanthropic support for human services organizations. Whatever your mission, the better you tailor your message to what’s top of mind for people, the more likely you’ll be able to inspire them to make a gift to you now.

Rate 111