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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.

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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Can you look at previous purchasers, create demographic profiles and market to others like them? How easy or hard is it to actually complete a transaction? Where are the friction points?

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

First ask yourself, what demographics do these stakeholders fall into? Additionally, posting on social media could indirectly improve your organization’s Search Engine Optimization (SEO). Consider your target donor audience as well as the constituents you serve.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. Snapchat Political Ads Library: [link] Displays the ad creative, spend estimate, and demographic targeting used for each political ad. Provides information on the ad buyer and funding entities behind political/issue ads.

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Hire Fresh Talent—But Before You Shop, Check the Fridge

.orgSource

If you’re searching for an employee who will work on-site five days a week, you will probably have a tough time,” Sarah observed. So, by all means, search for that fresh talent. A willingness to see work/life balance issues from the employees’ perspective and accommodate those needs is also important right now. “At