Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. With or without a process in place, getting the list you want can be challenging and time-consuming.

Analytics 169

Analytics Marketing Taxonomy Module 169

sgEngage

NOVEMBER 14, 2023

Often, organizational structures within individual facilities and departments create their own data platforms and workflows that are not aligned with one another. To make matters worse, these platforms may not be built to scale, meaning they won’t be able to keep up with the demands associated with increasing data volume.

Integration 79

Integration Data Nonprofit Platform 79

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. However, this is not a universal rule.

Practice 235

Practice Fundraising Guide Channel 235

AccelEvents

JUNE 16, 2021

As more and more brands are turning to events for digital marketing, event marketers need to find ways to improve the event experience, via an event platform. However, it’s far easier to run an event with an all-in-one event platform as it keeps everything organized for managing an event in one place. The same goes for accounting.

Platform 52

Platform Avatar Virtual Registration 52

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization.

Trend 294

Trend Fundraising Digital Celebrate 294

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving.

Donation 52

Donation Donor Giving Demographics 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Prioritizing donor stewardship efforts will help you retain more donors so your time, effort, and money spent acquiring donors isn’t wasted. the timing of their donation)? Craft a conversion journey.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

NOVEMBER 28, 2023

In this guide, we’ll review the top nine credit card processing solutions for nonprofits and best practices for choosing the right platform. There is also a 1% fundraising platform fee on all transactions processed through Bloomerang. per transaction. The ACH fee is 0.8% + $0.30 per transaction.

Process 85

Process Paypal Method Nonprofit 85

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? Invest in the best social media platforms to reach Gen Z.

Associations 135

Associations YouTube Generation Mobile 135

Nonprofit Tech for Good

APRIL 2, 2023

ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 359

Tools Fundraising Analytics Analysis 359

Double the Donation

SEPTEMBER 13, 2021

With many moving parts and ever-changing components, it’s important to find the right higher ed fundraising platforms that can support your school every step of the way. 360MatchPro by Double the Donation , the leading provider of matching gift automation software, integrates with the best school and university fundraising platforms.

Platform 52

Platform Gift Fundraising Integration 52

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with. Email marketing analytics: help us track open rate, click-through, and donation conversions. Take time to think through which data points will be the most beneficial.

Audience 82

Audience Donor Survey Demographics 82

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. It may take a little work, but there are real business benefits to be found on social media with a little time and effort. Facebook is the largest and most popular social media platform of our day, so where better to start?

Social Media 52

Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. It may take a little work, but there are real business benefits to be found on social media with a little time and effort. Facebook is the largest and most popular social media platform of our day, so where better to start?

Social Media 52

Social Media Marketing Media Social 52

sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. When you put in the work ahead of time, you will have solid strategies already in place and ready to go. When you put in the work ahead of time, you will have solid strategies already in place and ready to go. Get a head start on prospect research. Start testing your outreach plans.

Demographics 75

Demographics Retention Donor Research 75

Forum One

JULY 15, 2021

our demographics and interest areas). This includes: Email databases Website analytics CRM systems Online giving platforms. Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Examples of basic personalization.

Personal 101

Personal Test Demographics Analytics 101

Qgiv

APRIL 9, 2024

Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Check out your favorite organization’s social platforms or look at nonprofits with similar causes to your own. Fundraising. Social media is a powerful fundraising tool!

Social Media 52

Social Media Media Guide Social 52

sgEngage

MAY 27, 2021

Thanksgiving holiday each year, meaning you’ve got plenty of time to craft a successful strategy. When you put in the work ahead of time, you can reduce your stress level on GivingTuesday itself and have solid strategies to lean on. The level of supporter engagement with each of your marketing platforms.

Giving 119

Giving Retention Metrics Demographics 119

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. As you incorporate these tips, work at fostering genuine supporter relationships, and strategize ways to improve the donor experience, you can generate more reliable revenue streams over time. Prioritize building strong supporter relationships.

Donation 110

Donation Strategy Nonprofit Gift 110

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

sgEngage

APRIL 10, 2023

Promote your fundraiser across multiple platforms. Along with using data from previous campaigns, analyze your donors’ demographics, such as age group and average income. You can determine these by analyzing metrics like email open rate and social media engagement, or you ask supporters directly in a survey.

Donor 77

Donor Community Tips Fundraising 77

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? a well-established digital marketing automation platform ? That means it’s time to work on your email marketing strategy. . According to Mailchimp ?

email 84

email Marketing Spam Rate 84

Bloomerang

APRIL 27, 2021

Taking the time to craft powerful stories will go a long way in your communications. Remember, you can repurpose these stories on various platforms by making a few minor tweaks to keep them fresh while also saving you work. This is a marketing truth as old as time itself. Where they spend their time online.

Communication 129

Communication Storytelling Indianapolis Nonprofit 129

Association Analytics

JULY 22, 2021

Have you allocated time for routine maintenance? Tackle the clean up one step at a time. It is good business practice to spend time managing it. Once you have this information, assign dedicated resources and time to manage data. These owners should budget time to manage your data and set completeness thresholds.

Data 169

Data Analytics Associations Registration 169

Candid

OCTOBER 17, 2022

Level up with demographic information. Our Knowledge Base Article can help you collect demographics about your organization. Bonus: Your Candid nonprofit profile is connected to Facebook and Instagram’s fundraising platforms. The Rule of 7 states a person needs to see an advertisement at least seven times before they act.

Campaign 75

Campaign Digital Profile Social Media 75

TechImpact

JULY 30, 2014

How about how much time was spent on a specific page. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. No problem. Piece of cake.

Analytics 223

Analytics Statistics Google Demographics 223

Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. Hone in on what you’d specifically like to accomplish through digital marketing, whether that’s recruiting more volunteers, encouraging more people to join your recurring gifts program, or increasing your number of followers on a platform.

Digital 59

Digital Marketing Create Social Media 59

Bloomerang

APRIL 6, 2021

Rely on the data in your donor management platform to determine where your donors are most active. If, for example, your audience historically has an exceptionally low text-to-give response rate, you might consider sticking to email, social media, and direct mail strategies. Direct mail has higher response rates .

Mail 64

Mail Channel Strategy Fundraising 64

DNL OmniMedia

JANUARY 17, 2024

Demographics. You can promote your silent auction on several different platforms (while prioritizing the ones, your audience is most likely to interact with), such as: Your organization’s website. Create social media posts based on your existing platforms. Previous engagement. Social media. Sponsor connections.

Game 52

Game Marketing Change Tips 52

Greater Giving

DECEMBER 15, 2022

You’re likely already using these platforms for outreach, but how can you use them in innovative ways to engage with your supporters? While social media marketing is no longer a new style of outreach, the platforms available are constantly evolving. Demographics like gender, age, and location. Core Nonprofit Marketing Channels.

Digital 75

Digital Marketing Donor Channel 75

Nonprofits Source

NOVEMBER 7, 2023

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Media Cause

JUNE 27, 2023

For example, if you’re launching a campaign focused on reaching high schoolers and their teachers , consider the audience demographics and where each audience spends the most screen time. Determining your core audiences and what platforms they spend their social media hours on can help you optimize your budgets.

Social Media 97

Social Media Guide Media Social 97

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

Support 52

Support Donor Community Retention 52

AccelEvents

JULY 19, 2020

Higher attendance rates. Higher attendance rates create the best opportunity for planners creating virtual events. A larger audience and higher attendance rates won’t matter, however, if you do not know how to take advantage of them. Choose the Right Virtual Event Platform. Wider audience reach.

Virtual 96

Virtual Sponsor Registration United States 96

Qgiv

JUNE 6, 2023

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. Facebook allows you to target specific demographics for a minimum of one dollar a day. Knowing the best times to post ads throughout the year will increase your chance to gain new donors.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

Analytics 100

Analytics Google Digital Marketing 100

Bloomerang

SEPTEMBER 27, 2023

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. This year win on engagement, so that next time you will have a better footing to advance. Remember SMART goals?

Gift 104

Gift Celebrate Goal Donor 104