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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

1) AI in fundraising Fundraisers’ opinions on using AI tools in their work vary. Fundraisers can receive helpful cues from these intelligent tools. 3) Peer-to-Peer Fundraising as an Acquisition Tool Some fundraisers might shy away from peer-to-peer fundraising. It can be hard to break out of the 5K mentality!

Trend 302
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4 Tips to Help You Fully Leverage your Marketing Automation Tool

Forum One

Marketing automation tools are valuable resources for mission-driven organizations. Picking the right tool. Making sure you are fully leveraging your marketing automation tool starts with choosing the right tool to implement for your organization. Make sure you consider this when selecting your marketing automation tool.

Tools 59
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success.

Analytics 169
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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

It’s a great strategy to use because when you send solicitation letters via direct mail, you’re providing people with a tangible way to interact with your nonprofit and support your mission. Instead, they found that appeals made via traditional mail and appeals made via online tools can be effective at communicating fundraising messages.

Mail 111
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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

Social media is an effective promotional tool when used strategically, whether it’s to promote a recurring giving campaign, spotlight your volunteers, or feature an upcoming fundraising event. Take a look at your target audience’s time zone and reference research on engagement rates based on publishing times. When should you post?

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels. Embellishments add sensory appeal to direct mail, making it more memorable and interactive. The market landscape.

Mail 52
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What is Programmatic Advertising?

Media Cause

Note on vernacular: Programmatic advertising is different from how nonprofits typically refer to “programmatic” content. It does not refer to your organization’s programs but rather the algorithmic nature of the advertising tools. . Demographic targeting: Targeting by age, gender, or household income.

Audio 52