Pamela Grow

FEBRUARY 27, 2024

You might set a SMART goal like this: “Increase the number of matching gifts we receive by 15% before April of next year through informational social media posts and personalized email outreach to match-eligible donors.” Demographics. You can share impact statistics via both email and social media. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

DNL OmniMedia

MAY 25, 2022

Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. Your nonprofit can then use this information to inform future fundraising and outreach efforts, tailoring them to appeal to your unique audience.

Research 52

Research Marketing Survey Nonprofit 52

sgEngage

MAY 27, 2021

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. You can adjust your future campaign strategy based on this information to craft tailored messages to those groups. Demographic and personal information. Wealth indicators.

Giving 119

Giving Retention Metrics Demographics 119

Saleforce Nonprofit

AUGUST 30, 2021

Sometimes, third-party evaluation, which includes rigorous study design and statistical analysis, is required to properly understand a program’s impact. Rigor is always important when building and using evidence — but rigor does not only mean using quantitative data or producing a result that can be assessed for statistical significance.

Integration 69

Integration Impact Practice Management 69

Bloomerang

MARCH 30, 2023

Your best bet is to collect them in a centralized volunteer database to manage all of that information. When considering who your volunteers are, you need to collect necessary information from them like demographic information, skills, and qualifications. Online surveys are convenient for everyone!

Volunteer 94

Volunteer Strategy Organization Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

Data nerds know how to clean and recode data, look for patterns, calculate key statistics, and then show off the most important information in graphs and charts. Don’t underestimate the power of high school statistics. If you took a high school or college course in statistics, you’re on the right track.

Data 139

Data Tutorial Chart Statistics 139

Achieve

JANUARY 27, 2023

Keep track of information such as demographics, giving habits, and previous interactions with your nonprofit to maintain and optimize online donor engagement. Make sure you have fundraising CRM software that will empower you to make informed decisions on which giving level to promote to donors based on their donation histories.

Program 52

Program Giving Gift Mail 52

AccelEvents

MARCH 4, 2021

When you take the time to define what you hope to accomplish and understand the demographics of your ideal attendee, you can better tailor the event to these aims. Quizzes, problem-solving exercises, virtual scavenger hunts, and event gamification are ways to incorporate people who may better absorb information through tactile experiences.

Virtual 98

Virtual Experiment Create Poll 98

Neon CRM

OCTOBER 31, 2023

Showing impact numbers and, more importantly, stories keep donors informed and engaged. You can try: Sending donor surveys. Ask for details you might be able to use later, like demographic information, how they first learned about you, why they decided to give, and how they want to communicate with you in the future.

Donor 98

Donor Strategy Nonprofit Phone 98

Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This essential information will allow you to precisely set your donor targets and properly budget for acquisition activities. Average gift statistics help you assess which organizations’ donors give larger gifts typically.

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” That to say that you need to know your audience and how they get their information. You can, however, engage in some poor man’s demographic and psychographic research. Then add information related to your organization: what are their values as it relates to your cause? Survey Your Tribe. How old are they?

Analysis 105

Analysis Audience Test China 105

Connection Cafe

SEPTEMBER 27, 2017

Last month, the Blackbaud Institute released a report entitled “ Share of the American Wallet ,” which uses the Bureau of Labor Statistics’ Consumer Expenditure Survey data to explore how demographic attributes and discretionary spending patterns relate to philanthropy. Or, what if 90% of your database meets all five criteria?

Gift 44

Gift Research Lesson United States 44

Tech Soup

SEPTEMBER 15, 2016

Data is such a buzzword these days that it has become almost meaningless, although according to the Merriam-Webster dictionary , data is "factual information (as measurements or statistics) used as a basis for reasoning, discussion, or calculation." How Data Can Improve Your Grantseeking. Get the State of Grantseeking Report.

Grant 36

Grant Data Develop Strategy 36

AccelEvents

MARCH 4, 2021

When you take the time to define what you hope to accomplish and understand the demographics of your ideal attendee, you can better tailor the event to these aims. Quizzes, problem-solving exercises, virtual scavenger hunts, and event gamification are ways to incorporate people who may better absorb information through tactile experiences.

Virtual 52

Virtual Experiment Create Poll 52

NonProfit Hub

MARCH 14, 2016

There’s no denying that some of that information could be used by your organization, and you don’t need to be a statistics major to take advantage of it. We conducted a recent survey on the state of data in the nonprofit sector, in conjunction with EveryAction. Data can be a daunting thing. IBM says that 2.5 Social Media.

Track 28

Track Data Nonprofit Survey 28

Get Fully Funded

SEPTEMBER 14, 2021

Make the most of your interactions with your supporters by leveraging the information in your donor database to appeal to them individually. Double the Donation’s nonprofit fundraising statistics guide even credits the 40% increase in online monthly giving to recurring donation signups. Offer recurring donation options.

Donation 64

Donation Strategy Retention Rate 64

NonProfit Hub

FEBRUARY 6, 2015

Pew surveyed almost 1600 people on their social media habits during September 2014. The overall trends aren’t a surprise—more people continue to use each of the social media platforms—but you can learn a lot of interesting information when digging into the numbers. Picking Your Platform. Knowing Your Audience.

Social Media 28

Social Media Audience Media Social 28

Connection Cafe

JANUARY 28, 2015

It’s tempting to make assumptions about your organization’s constituent, customer, donor, or client base, especially in the absence of accurate information. One of the most common market research methods is a survey or questionnaire. It is best to keep surveys as short as possible. Turn information into action.

Research 20

Research Marketing Method Attitude 20

Connection Cafe

NOVEMBER 7, 2013

We are talking about hard, practical information about audiences, employees and all stakeholders, which summed up can be a reliable weapon when you commence the struggle to win over your potential donors and raise money for your dream cause. Let’s take the example of charity: water and their email campaign carried out by Responsys.

Data 38

Data Management Nonprofit Survey 38

Care2

DECEMBER 8, 2009

A recent survey of over 160 giving circles by the Forum of Regional Associations of Grantmakers shows that 81 percent of giving circle participants are women. But don’t take my word for it, check out the demographics of our members. Based on the statistics about women’s growing economic influence in the U.S.,

Wikipedia 53

Wikipedia Blogher Summary Nonprofit 53

Tech Soup

JUNE 2, 2015

" In 2014, GigaOm found some interesting statistics on diversity in tech from company-provided data and survey results from the U.S. Additionally, there are more open jobs today in America — and the majority of them are in information technology. " Changing Corporate Culture.

Companies 36

Companies Tech Student America 36

NonProfit Hub

MAY 31, 2016

Send a survey. Ask a few questions, statistical or open-ended. Those sources of information should not be discounted or looked down on. Demographics and giving amounts is not enough. Armed with that information you can reach out to them with a special, compelling message inviting them to return. You’re 99.9%

Data 28

Data Tips Nonprofit Gift 28

Nonprofit Tech for Good

JANUARY 10, 2022

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Educating the Public and Advocating about issues and informing the public about issue areas. These include: Encouraging donations from donors and potential donors.

Google 348

Google Grant Guide Nonprofit 348

Neon CRM

MAY 31, 2023

This isn’t an entirely passive process: A nonprofit that has an active donor acquisition strategy (more on that below) will be working to identify and target potential donors with information. Demographic factors: Donors who fit the organization’s target demographic are more likely to give.

Donor 52

Donor Management Guide Retention 52

Achieve

JANUARY 31, 2022

Plus, fundraising statistics. Younger generations prefer interacting via digital platforms like social media, while older demographics tend to use email. . Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. Pre-event surveys and research.

Digital 105

Digital Communication Tips Virtual 105

Nimble AMS

APRIL 9, 2022

Survey your volunteers and routinely seek their feedback. The easiest way to listen to your volunteers’ voices is to conduct a survey. The aim of conducting a volunteer survey is to gain statistically beneficial answers, while simultaneously empowering them and bolstering your retention efforts. . Offer an incentive.

Volunteer 126

Volunteer Associations Survey Americorp 126

Bloomerang

NOVEMBER 10, 2023

What I see the most often in this section is that grant writers include a flowery narrative with a lot of information about problems. You need to get clear data and statistics on the need for your project and cause area, and include the sources and citations. Without this, your entire project will fall short. This is a must.

Grant 97

Grant Award Project Proposal 97

sgEngage

MARCH 12, 2023

There are many ways to engage your community, including surveys, focus groups, town hall meetings, and social media. Analyze the data: Use statistical tools and techniques to analyze the data you have collected to identify patterns and isolate needs. This feedback can help you to improve your operations and better serve the community.

Change 67

Change Organization Evaluation Analysis 67

TechImpact

JULY 9, 2014

Offering content and information to a demographic or community while asking for nothing in return. Here are a few more statistics that makes Tech Impact think content marketing is here to stay. 53% of respondents to this survey cited website traffic as the metric most important to them.

Content 251

Content Marketing Social Media Metrics 251

Achieve

JANUARY 31, 2022

Plus, fundraising statistics show that every generation, from Millennials to Baby Boomers, prefers donating on online platforms. Younger generations prefer interacting via digital platforms like social media, while older demographics tend to use email. Post-event surveys and follow-ups. Ask about supporters on a personal level.

Digital 52

Digital Communication Tips Virtual 52

Connection Cafe

AUGUST 14, 2013

Surveys and Interviews are useful tools to help us learn and/or validate what constituents want from a nonprofit’s website. Our purposes for Surveys and Interviews are: To collect opinions and feedback about various aspects of the website. Survey or Interviews? You can also start with a Survey and ask for volunteers that way.

Interview 32

Interview Survey Design Process 32

AccelEvents

JANUARY 23, 2022

A ton of information can be collected from your attendees, starting with the personal information attendees provide while registering for your event, as well as the actions completed while attending the event. Aside from relying on built-in analytics, you can send out surveys after the event. Increased Event Profit.

Analytics 52

Analytics Virtual Platform Rate 52

Connection Cafe

OCTOBER 9, 2017

Data scientists and prospect researchers on the nonprofit payroll are working side by side to mine data within the nonprofit’s information system and create models that predict who is likely to give—and who is not. A statistical analysis of these data can uncover patterns of behavior or characteristics that predict giving.

Data 24

Data Guide Demographics Children 24

Connection Cafe

DECEMBER 5, 2019

They received no information on how their money was used. Without that information, you can’t put strategies in place that will get you results. Segment your feedback surveys. One segmentation that is an absolute must for your surveys is differentiating based on donor type. They were never thanked for their donation.

Donor 42

Donor Retention Nonprofit Charity 42

Bloomerang

AUGUST 21, 2021

So I do have a bunch of information about why it’s not creepy during the pandemic but I’ll try to go light on that. But first, I want to share a statistic with you. And it helps to understand a bit about psychology and how psychology informs behavior. Well, there’s no single demographic. Why is that?

Video 131

Video Giving Gift Donor 131

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

In 2014, it rang in the new year with a new series of its Internet data reports , which aggregate a range of statistics to help make some sense of what’s happening in terms of Internet usage around the globe. It also appears that social media is now an engrained part of the lives of people across different demographic groups.

Policy 103

Policy Social Media International News 103

Connection Cafe

FEBRUARY 7, 2016

They work with outside vendors to acquire new lists that match the demographics of current donors, specifically looking for individuals that match their average age or that have shown an interest in similar nonprofits, such as a preservation or historical organizations. Each mailing contains a control group and a test group.

Museum 20

Museum National Report Giving 20