Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2010

The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. Hart and expanded on their books: The Fortune at the Bottom of the Pyramid and Capitalism at the Crossroads.

Social Media 94

Social Media India Media Social 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

They've built a profile tool over at the blog that lets you plug in some very general demographic information and get a summary of the percentage of profile types that fit that demographic. I plugged in my demographics and I'm most likely to be an inactive! created a quiz.

Profile 50

Profile Social Demographics Listserv 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

But more than the demographics of a particular channel, you need to know what channels your supporters and potential supporters are using. Facebook tends to be better at reaching those in and right out of college using it for personal reasons, while Twitter is likely to be more useful to reach older professionals. How do you find this out?

Social Media 99

Social Media Guide Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2008

Not sure if this matches demographic studies of RSS users or not because this group was under 18) They were aware of tagging, but in the sense of how it is used on Facebook - to tag your friends in photographs or notes, etc. The people who I see using it are an older demographic, people in marketing or P.R. No surprise there.

RSS 50

RSS Twitter Digital Classroom 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

Not so Fast By Jenna Wortham, NY Times How To Reach Baby Boomers With Social Media by Sarah Perez, Read/Write Web Baby Boomers and Social Media and Usability by Laura Lee Dooley Reaching Baby Boomers: The Next Big Demographic in Nonprofit Fundraising by FrogLoop Blog. The Digital Generational Divide: Baby Boomers Are Not Old!

Social Media 53

Social Media Media Social Social Network 53

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

Here are my notes and I've added some of my own notes and links for more context: Overview: Facebook is in 30 languages, with 200 Million Users (want some demographics on users, check out Nick O'Neil's Demographic Page ). Profiles VS Pages. Profiles are for individuals, Pages for Organizations.

Facebook 118

Facebook Profile Demographics Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2007

Some good points about out to reach to Wired Fundraisers, I'm noticing that Peter uses one of my favorite social media demographic charts, the one of BusinessWeek that Jason Zanon of DIA tagged back in June. Thought this was hilarious to see my photo in here!

Work 50

Work Fundraising Chart Demographics 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

As mentioned we had ambitions to reach different audiences (based on what we know of pinterest demographics) to start to build their recognition of UNICEF and the issues, with a view we could convert them into supporters through ongoing exposure across activity.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

You can use pivot tables to summarize anything from demographic information to satisfaction survey responses. Pivot tables will change your life. Pivot tables are the fastest, most accurate way to analyze your data – and they’re easier than you think. Check out these videos about pivot tables. If you’re new to pivot tables, start here.

Data 139

Data Tutorial Chart Statistics 139

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

SnapChat has been around for a few years, but I have not focused on it because as a babyboomer I’m not the target demographic. Snapcha t is a mobile app that lets users exchange text messages, photos and videos that disappear in 24 hours. This is called disposable media.

Tutorial 50

Tutorial Hype Atlanta Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2015

Will some demographics be more inclined toward mobile? The response during Fairfield County Give s earlier this month was phenomenal, with an 18 percent mobile donation rate. We’re eager to see how mobile donations work for each region of the country, as well as by types of causes. Or parts of the country? 3) Open to All Nonprofits.

America 50

America Local History Giving 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2009

Walk into any typical social encounter between people you don't know and it's bound to look a wee bit alien, especially if those people are demographically different than you. It's a back-and-forth that makes sense if only we didn't look down at it from outter space. Of course it looks alien.

Social Media 91

Social Media Media Help Social 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

As rapid demographic shifts powerfully reshape the cultural and political landscape of California, they also give rise to anxieties that may render immigrants vulnerable. Latinos, who comprise the bulk of California’s immigrant population, tend to be younger and less affluent than the state population as a whole.

Social 108

Social Organization San Francisco California 108

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

You can, however, engage in some poor man’s demographic and psychographic research. Here are three ways to get a clearer sense of your audience. Imagining Supporters with User Stories. Write a short profile of a few of your target audience members.

Analysis 105

Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

David La Piana released a report last week on the " Next Nonprofit " Blog taking a look at how five key trends are helping shape a new social sector.

Social Media 92

Social Media Report Program Media 92

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

What initially caught my eye was the demographic (age analysis) of LinkedIn VS Facebook users. While the demographics of Facebook are younger compared to LinkedIn, the Compete analysis shows that Facebook users are maturing. Source: Facebook vs LinkedIn Traffic.

Social Network 63

Social Network Network Professional Fun 63

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2007

Has anyone had any particular success in specific methods of recruiting the Gen Y demographic? I recently received a review copy of this book and wanted to recommend in response to a question on the progressives list that Andy Oare asked: What attracts Gen Y and Millennials to volunteer? What sources to go to, what research they can do.

Volunteer 50

Volunteer Demographics Method Advice 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Demographic Information - The locale breakdown and demographic information offers you access to detailed data about your fan base in an effective way that isn’t available on any other site. The goal of the metric is to provide an updated snapshot into how fans are engaging with your Page’s content.

Facebook 97

Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2008

Then again, I am probably not the demographic that is targeted. If I receive an automated notice of what a "friend" has purchased I will likely remove myself from the network in question, and question the friendship. I find it hard to accept these robotic simulations of intimacy, where others may find it normal and helpful.

Spam 50

Spam Causes Relationship Build 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 6, 2009

How does knowing more about the demographics of Twitter users shape your social media strategy? I invited them all to join my fan page or rather focus group so we could continue the conversation. I got to meet some great folks like Amy Yu and Chrstine Li.

Teen 92

Teen Twitter Group Social Media 92

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2019

Demographics, donation habits, type of supporter and preferred methods of engaging with the organization are common data points currently tracked by over half of nonprofit organizations surveyed. The Salesforce.Org study also looked at how nonprofits were having meaningful conversations with their constituents.

Studies 17

Studies Gartner Marketing Integration 17

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2015

Help the facilitator understand who is the room at the beginning (demographics, experience, attitudes, knowledge about the topic) – a quick and dirty participant assessment. Here how collecting data and displaying aggregate might enhance learning: (Add in the comments if you think I missed anything). Support a fun icebreake r.

Poll 50

Poll Technique Group Tools 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2007

I know this question has been asked before, but if you don't have a lot of resources to purchase subscriptions to services that give detailed audience size and monthly growth statistics and demographics, where can you find some summaries for free? I found this snippet this morning.

Develop 50

Develop Burma Alexa Myspace 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

Yes, the social networking site demographics are aging , but maybe as fast as pace as other segments. Social networking isn't going to be for everyone, but the feedback so far has knocked our socks off." " One wonders if this site will catch on or go the way of Eons which is struggling.

Social Media 50

Social Media Media Social Teen 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

Do you know the Facebook demographics? (I 2) Is Facebook the right network for you? Is your audience there? Do they speak and read English? Are you sure they???re re not in Bebo, MySpace, Orkut, or other network? I do, and it???s s not the right audience for every market). 3) Do you already have a social networking hub elsewhere?

Question 56

Question Strategy Myspace Social Network 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2008

We are so slammed, (numbers on meals and food are up 30-60% depending on the demographic) there is no way anyone would be allowed to go to the book store, in fact I hear them looking for me to come do who knows what, and 3. I had to define the term blog in a board meeting.3 3 months in a row.

Feeds 50

Feeds Turkey Hunger Homeless 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2008

I might also add that a Facebook Page will provide better analysis in terms of users, time online the time , demographics compared to a Facebook Group. viral visibility ??? on Facebook. You can establish your brand even further.

Facebook 67

Facebook FAQ Screencast Listserv 67

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2008

The demographics of the room was 35% Gen Z, 10% Gen Y, 15% Gen X, and 40% babyboomers like me. I also always show a slide about the age demographics of email users. And, best of all, I had young people in the workshop - all age 17 and under - the generation dubbed as " Generation Z.

Social Media 56

Social Media Intergenerational Difference Remix 56

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

Geoff Livingston says it better : “Social media is entering a period where certain communities and demographics will migrate to some networks in favor of others. We could simply add the word “Google +&# As Jesse Stay points out , no one social platform isn’t necessarily going to kill off all others.

Google 121

Google Community Social Stumbleupon 121

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. Deb Levine from ISIS shared, “Many organizations in public health area are still relying on process measures (how many visitors, how many links in, how many friends, etc.).

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 19, 2015

The demographic profiles of these donors skewed younger, the vast majority being Millennials or Gen Y. In some ways, Generation Z are extreme versions of Millennials, particularly because they are the first generation to be born into a digital lifestyle. Gen Z By The Numbers.

Social 50

Social Nigeria Student Cancer 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We identified two potential challenges for foundations to make use of this data: The data itself can be biased because it comes from a sampling of people who use social media or what some called a “self-selection bias,” so the data may not be representative of a total population – only specific locations or demographics.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

Perhaps you need to look existing secondary research on demographics and characteristics of users (see this post for some places to start finding free information). The first question is answered by Rob's wonderful cartoon that makes the point that there are different cultures and different types of users across social networks.

Social Network 50

Social Network Network Myspace Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. Deb Levine from ISIS shared, “Many organizations in public health area are still relying on process measures (how many visitors, how many links in, how many friends, etc.).

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Given that Pinterest’s demographics are mostly women, I wondered whether it might be worth experimenting with some “Pinactivism.” As I reading the comments on Allison’s campaign wall over at Causes, my friend Stephanie Rudat has posted some of the visuals. This made think of Pinterest.

Causes 128

Causes Cancer Kentucky Dallas 128

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2011

They checked out the donors’s fb profile, and they could tell that she was in their key target demographic for new $$ donations. When staff research her in their donor database, they discovered she had attended our big fundraiser in Feb. as a first time donor. They sent a thank you email and asked if she’d sent diapers.

Washington 97

Washington Training Train Giving 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2005

The survey asks about demographics and blog reading/writing habits. It is a general social survey of the weblog community to help understand the way that weblogs are affecting the way people communicate with each other. It then asks whether your know the person you linked to in a post, the last time you communicated with them, and how.

Survey 50

Survey Research Technorati Demographics 50