Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Include Your Mailing Address on Your Donate Now Landing Page for Check Donations.

Donation 238

Donation Practice Mail Newsletter 238

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

Retention 95

Retention Communication Donor Strategy 95

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. Easily promote your event to a wide audience.

Websites 214

Websites Benefit Sponsor Fundraising 214

3rd Sector Labs

MARCH 1, 2015

Now, let’s talk about your donor database. You keep mailing out newsletters and fundraising appeals. You keep adding new donors, new prospects and your mailing lists get larger. Nobody gets rid of anything in your donor database. Have you done the math on returned mail? Got rid of dupes? Threw the trash out?

Data 100

Data Donor Database Mail 100

Qgiv

AUGUST 9, 2023

Save all this information in your donor database to reference in future conversations. Day 5: Send a mailed thank you note (consider handwriting the note or having your executive director sign the note for a personal touch). Day 10: Send an email newsletter. Learn about their niche hobbies or unique interests.

Relationship 52

Relationship Donor Gift Retention 52

Nonprofit Tech for Good

SEPTEMBER 10, 2013

Many lack access to information about how create their own websites, publish an email newsletter, accept online donations, and use social media effectively. 2) Launch an e-newsletter. Many NGOs do send e-newsletters, but via BCC. Of course, being based in the U.S., 1) Launch a new website that is mobile-optimized.

Practice 278

Practice Develop NGO Online 278

Neon CRM

JUNE 16, 2023

Next, $25 donations receive a social media shoutout, $50 donations receive a newsletter mention, and $150 receive a donor event invite. At $100, perhaps a donor receives a physical thank-you letter hand-signed by one of your senior staff or board members; at $200, donors gets special shout-out in your organization’s newsletter, and so on.

Map 52

Map Donor Guide Newsletter 52

TechImpact

OCTOBER 16, 2013

Smaller nonprofits might use nothing more than an Excel document to track their contributors, however, when you start hitting the double, triple, quadruple, and beyond digits, it’s time to invest in some database management software. email, snail mail, fax, phone, etc.). Exclusive access. Public recognition.

Support 230

Support Tips Database History 230

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. So, utilize all that great information in your database to deliver the right email message to the right audience.

email 230

email Raise Cancer Info 230

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Matching gift database. A matching gift database helps you identify donors who are eligible for corporate matching gifts.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

The Modern Nonprofit

JANUARY 2, 2024

Feature them on your website, in newsletters, on social media, in grant applications, and during fundraising campaigns. Implement direct mail strategies, especially for stakeholders who prefer traditional communication methods. This might involve setting up a database or a designated section on your organization’s internal server.

Story 104

Story Guide Support Analysis 104

NonProfit Hub

MAY 22, 2020

You have to collect stories and photos of program participants, get their consent, pull data on your programs, clean up your donor database, plan events, schedule donor meetings, print materials, fix your mail merge and lick a thousand envelopes ? What content is needed to make this campaign successful: newsletters, testimonials, etc.?

Campaign 88

Campaign Calendar Mail Contact 88

NonProfit Hub

APRIL 24, 2018

I often cringe at the thought of going through old mailing lists, donor banks and other databases, and I would venture to guess you do, too. It was daunting—and more than a little tedious—but the feeling of fresh, updated databases is incredible. Who’s most likely to sign up for your newsletter?

Database 58

Database Nonprofit Newsletter Phase 58

Greater Giving

MAY 25, 2022

Sending the same message to everyone in your nonprofit’s database works precisely the same way. From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. Not everyone will want to go for the same reasons. Donation history.

ROI 81

ROI Marketing Strategy Sponsor 81

Candid

MARCH 9, 2022

Through the resources at TLCPL, customers can find and evaluate grant funders, download a mailing list of constituents for no cost, perform basic research on prospective donors, draft a strategic plan, and learn about trends across the nonprofit sector. These discussions are a valuable service in itself.

Library 98

Library Grant Local Roles 98

Greater Giving

NOVEMBER 21, 2022

A long history of involvement with your nonprofit or similar organizations and personal connections to other donors in your database may show that a donor would be interested in making a planned gift to your organization. Affinity for your nonprofit’s mission. Additional demographic markers. Use multiple marketing channels.

Question 75

Question Giving Gift Nonprofit 75

Candid

FEBRUARY 1, 2023

Find out how to easily update your Candid nonprofit profile and earn your seal. Look for Bob (and other DAF holders) in your mailing list. In this scenario, be sure to check the name of the fund against your donor database. When looking to connect with DAF holders, start with people whose contact information you already have.

Fund 116

Fund Donor Grant Search 116

Nonprofit Tech for Good

APRIL 18, 2011

A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. An online database of what is #trending on Twitter with user-generated definitions of related hashtags.

Fun 246

Fun Resource Stats Wikipedia 246

AccelEvents

OCTOBER 28, 2020

Begin by sending email invitations to your attendee database. If you have a mailing list or a newsletter, send invitations to those people as well. As an option you can capture mailing addresses and send conference swag packs directly to your participants in advance of the event to increase team building and engagement.

Marketing 94

Marketing Registration Virtual Audience 94

Bloomerang

JUNE 9, 2022

If you don’t already have a major gift portfolio, you can start one by determining who your current major donors are using your donor database. You can expand your portfolio by conducting prospect research to determine who else in your donor database or broader community has a high propensity and capacity to donate to your cause.

Donor 102

Donor Gift Database Relationship 102

sgEngage

APRIL 10, 2023

Explore advertising opportunities such as: Your email newsletter. You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events. Certain prospects may have work-related or familial connections with other individuals in your database.

Demographics 72

Demographics Retention Donor Research 72

TechImpact

NOVEMBER 28, 2013

By sending your donors brochures, newsletters, or even monthly emails, you are rewarding your donors with the knowledge that their donation is indeed making a difference. Identify your target market using your donor database or CRM system and develop a strategy around your market segments. Know Your Donors.

Campaign 164

Campaign Reddit Artist Donation 164

NetWits

DECEMBER 2, 2010

We are breaking the audience and database into manageable groups for the purpose of communicating with them. Your database system should allow you to build a profile for your top segments. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

Amy Sample Ward

MAY 17, 2011

Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. International organizations once again stood out for their low newsletter click-through rates. Provide options for more – once someone signs up, share more ways they can stay informed and other lists they can join.

email 169

email Marketing Nebraska Omaha 169

Nonprofit Tech for Good

AUGUST 24, 2011

A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Partnered with Network for Good, if your nonprofit is already in the NFG database, then you have a profile on HelpAttack! A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc.

Fun 279

Fun Resource Audio Stats 279

Bloomerang

FEBRUARY 28, 2023

Using a robust donor management system like Bloomerang, you can easily automate tribute gift notifications by pulling data directly from your donor database. Create a segment in your donor database specifically for those who have contributed memorial donations. Keep memorial donation data organized.

Donation 104

Donation Management Tips Gift 104

Allegiance Group

JUNE 7, 2023

If you already have a sustainer program in place, don’t forget to highlight it in your newsletters, emails, and other communications. Every email, mailing, and newsletter needs to be tailored for each individual donor, including the requested or recommended donation amount. Create a donor database.

Donation 52

Donation Practice Fundraising Gift 52

Achieve

SEPTEMBER 26, 2017

Segment the rest of your database and email or mail messages that are particularly relevant to each segment. Include similar information in newsletters and websites. . Instead, ask board members and high-level staff to call or send handwritten notes to major donors. Consider personally contacting a few first-time donors, too.

Campaign 52

Campaign Fundraising Database Journal 52

AccelEvents

OCTOBER 28, 2020

Begin by sending email invitations to your attendee database. If you have a mailing list or a newsletter, send invitations to those people as well. As an option you can capture mailing addresses and send conference swag packs directly to your participants in advance of the event to increase team building and engagement.

Marketing 52

Marketing Registration Virtual Audience 52

Pamela Grow

OCTOBER 30, 2023

Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications. From there, you’ll have a better idea of how donors prefer to receive communications from your nonprofit.

Analytics 52

Analytics Data Giving Metrics 52

Tech Soup

APRIL 12, 2013

invited Ingrid Lin, the Network Marketing Officer for Greenpeace , to speak at a Net Tuesday event about e-mail marketing. Lin discussed how Greenpeace uses a method called A/B testing to maximize their newsletters. After the two different newsletter versions go out, the marketing team analyzes the results. TechSoup Taiwan.

Taiwan 40

Taiwan email Marketing Newsletter 40

Bloomerang

JUNE 25, 2021

Cabral, MA, CFRE will lead you through the why and how of creating your own database standards manual and processes to ensure that you are not leading your organization down the path of “Garbage In=Garbage Out.” We are here to talk about keeping your donor database healthy, wealthy, I should say wealthy and wise. Why do we need it?

Database 65

Database Donor Video Mail 65

Qgiv

JUNE 23, 2022

A helpful tool that can aid you in organizing the data you collect is a CRM database. Demonstrate your donors’ impact by posting pictures, videos, and stories about how their gift is being put to work on your social media accounts and in nonprofit-wide newsletters. Stewardship.

Fundraising 59

Fundraising Donor Relationship Retention 59

Top Nonprofits

DECEMBER 6, 2021

Use your nonprofit CRM to identify who in your database is most active on social media. Signing up for your newsletter. Your newsletter is likely full of information about various project updates, volunteering opportunities, fundraising pushes, and upcoming events. A great way to do this is through your blog or email newsletter.

Donor 52

Donor Management Virtual Newsletter 52

OneCause

MARCH 14, 2023

A well-designed direct mail piece sent to several local area codes or a radio or tv slot can also be great methods, depending on the budget allocated to the event. Also existing nonprofit mail channels, newsletters or PS in mailed donor communications or letters. Using just a few of these can pay dividends come event day.

Marketing 52

Marketing Guide Fundraising Nonprofit 52

NonProfit Hub

JUNE 12, 2020

First, make sure to collect supporters’ correct phone numbers and save them to your donor database. Your welcome kits , whether sent by email or through the mail should, of course, say “thank you.” Therefore, we know that phone calls have a positive impact on your first-time donor retention rate. Use social media.

Retention 82

Retention Practice Donor Time 82