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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start. Online giving is one of the fastest-growing donation methods. Let’s get started.

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A deep-dive analysis of your current donor database is the first step you’ll need to take. We recommend you start with these 7 Key Database Metrics.

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Database 101: How to Improve Your Nonprofit Donor Database for Fundraising Success

Qgiv

Tricia Marsherall is the Founder & President of Marsherall Partners, LLC, a consulting firm specializing in nonprofit donor database management & operations support and virtual & traditional fundraising events. To understand how to best leverage your data, you need to first understand what caused your database nightmares.

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[ASK AN EXPERT] How To Enter And Credit Donor Advised Fund Gifts In Your Database

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately. So help your colleagues by asking away.

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4 Reasons to Invest in Nonprofit Database Software

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Juggling all of these tasks is where nonprofit database software comes in. Before investing in a nonprofit database, take a moment to understand why and how it can benefit your nonprofit. It can help make data-driven decisions.