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How to Maximize Impact of Nonprofit Newsletters - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

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See What’s Out There » Blog Archive » Why you need social media marketing.

See3

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm.

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Despite Newer Technologies, Email Remains Number One - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

For starters, make sure your blasts are readable , that they cut through the noise , and that they arent labeled spam - it works! Copyright © 2008, Care2.com 60) Search « Every Woman Counts Launch Meeting | Main | Did You Miss The Online Holiday Fundraising Season? To create a new comment, use the form below.

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ASU Lodestar Center Blog: Research Friday: Why Do People Stop Giving?

ASU Lodestar Center

More newsletters? It is the relationships people form with each other that resonate and provide feelings of connection — much more than that weekly e-newsletter. The reality is, we're all bombarded with digital messages and shares and likes and spam. So, should we send them more e-mails? More YouTube videos?

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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. May 14, 2009 | Eric Copyright © 2008, Care2.com Don’t be too alarmed though. All rights reserved.

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See What’s Out There » Blog Archive » Identity 2.0

See3

Maya 31 Jan 2008 Maya Norton Dear Michael, Don’t know if you saw it, but my last comment posted here last week was supposedly marked as spam. Thanks, Maya 4 Feb 2008 Leave a Reply Get Tips and Best Practices Sign up below to get our newsletters highlighting the latest in online marketing and communications for nonprofits.

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Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. spam filters: are you using spam-like words in any of your content? What about the idea that e-newsletters are "dead"? does it rely on graphics/images?