Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

See3

DECEMBER 12, 2007

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman DEC 12, 2007 Why you need social media marketing.

Social Media 40

Social Media Somalia Myspace Marketing 40

ASU Lodestar Center

APRIL 1, 2011

More newsletters? It is the relationships people form with each other that resonate and provide feelings of connection — much more than that weekly e-newsletter. The reality is, we're all bombarded with digital messages and shares and likes and spam. So, should we send them more e-mails? More YouTube videos?

Research 61

Research People Giving Arizona 61

Care2

SEPTEMBER 25, 2007

For starters, make sure your blasts are readable , that they cut through the noise , and that they arent labeled spam - it works! Copyright © 2008, Care2.com 60) Search « Every Woman Counts Launch Meeting | Main | Did You Miss The Online Holiday Fundraising Season? To create a new comment, use the form below.

Social Media 28

Social Media email Advocacy Case Study 28

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. May 14, 2009 | Eric Copyright © 2008, Care2.com Don’t be too alarmed though. All rights reserved.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 15, 2009

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. spam filters: are you using spam-like words in any of your content? What about the idea that e-newsletters are "dead"? does it rely on graphics/images?

Social Media 34

Social Media Tools Online Advocacy 34