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New on SSIR: Effects of Joining the Conversation

Amy Sample Ward

You can read the post and join the conversation over there – it’s also copied below. —– It’s not a surprise to any of us that social media is changing the way our organizations work, not just communicate. Joining the conversation really means conversations. Real-time is just as important.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

A great way to narrow in on your organization’s audience is to develop audience personas. By putting together a comprehensive profile of your audience, your nonprofit is better able to create personalized content that speaks to your audience and drives them to action. Push your organization to start telling new stories.

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Nonprofits: Know Your Social Media Platforms

The Modern Nonprofit

It also has universal name recognition, and any business (your nonprofit included) should have a Facebook page — if not for the many networking, informational, and communication benefits, then at least to show that your organization has legitimacy. Keep in mind good storytelling techniques. Get People Talking on: Twitter.

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3 Proven Ways to Find and Convert New Donors

sgEngage

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. Dig into Your Data to Find Qualified Leads We all know that your organization is collecting lots of data about people and the actions they take. These people are already open to building a relationship with your organization.

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We’re 39 percent similar; how can we be exponentially better?

Candid

Skip to the video to watch a short conversation between Chantal Forster, Candid's C. Thanks to the generosity of these funders, we were able to identify 13 groups where duplicative questions are present using several human-guided machine learning techniques. What the Organization Does (22 percent). Organization’s Fax Number.

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SEO Reputation Management for Your Nonprofit

NonProfit Hub

To do this, they use a variety of techniques, including public relations management, content marketing and technical SEO. . Nonprofit organizations and SEO Reputation. A nonprofit organization can benefit from online reputation management by attracting funds to support their causes. . However, that doesn’t happen automatically.

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Privacy-First Marketing for Nonprofits

Media Cause

When is the last time you read through your organization’s privacy policy? But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. I used these tools to quickly review an organization’s website in the US and EU.