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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

2) Move beyond social posting to targeted social advertising. In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page.

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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort. Community First.

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New on SSIR: Reflections on Jumo & Need for Co-Creation

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is now up – you can check out the blog and conversation on the SSIR opinion blog , or read it reposted below. In this case, for this conversation, co-creation is used generally to touch on issues of access and engagement, and collaboration.

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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.

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2011 NTC Preview: Can Social Networks Create Social Capital?

NTEN

Staff led on-the-ground efforts in just a handful of key cities, while the majority of actions were organized online and offline by activists and other citizens -– volunteers, by and large. While the online networks may have taken off in terms of size and activity, is that where the power of this day of action was rooted?

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Twitter Community Organizing Rules for Non Profits

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. Twitter is social.

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Social Media 101 TweetChat: Twitter

Tech Soup

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. Action can be thought of as creating conversation. The chat kicked off with the question, "What makes a great tweet? Granted, that's hard to measure."