Media Cause

OCTOBER 17, 2022

If you want supporters to find you, you need a good website—and it needs to be optimized for search engines. While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. billion Google searches a day ( skai.org ), search is a great way to gain new supporters.

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Media Cause

JULY 7, 2022

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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TechImpact

FEBRUARY 21, 2014

Taking the time to make sure it is optimized to resonate with search engines is worth the time and resources. Longer content, over 1500 words, often ranks much better than shorter content. 75% of web users would NOT revisit a website if it took longer than 4-seconds to load. Image courtesy of Backlinko.

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Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. Endless ways to communicate through text, graphics, videos, or even web-specific features that surprise and delight the viewer.

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Nonprofit Tech for Good

MARCH 4, 2023

It’s also a great way to humanize and create a personality for your organization through the content you share and the interactions you have with followers. Additionally, posting on social media could indirectly improve your organization’s Search Engine Optimization (SEO).

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Byte Technology

FEBRUARY 27, 2015

And as such, a good deal of preaching occurs from industry gurus as to how best to optimize this virtual face-to-the-world, making it not only attractive and alluring to visitors but easily “findable” by search engines as well. After all, today the web search when people seek out information, and your organization is no exception.

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Candid

APRIL 26, 2021

It’s not uncommon for copywriters or web developers to accidentally create accessibility barriers for aesthetics or convenience. But if your web design isn’t accessible, you risk missing out on online donations and other conversions. How can web design affect your nonprofit’s accessibility? What is web accessibility?

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Byte Technology

JULY 13, 2015

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. The Semantic Search. Placement Over Frequency.

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Byte Technology

APRIL 26, 2016

If it seems that it would take several PhDs to understand exactly how the big search engines operate—from determining legitimate sites from imposters, choosing to give one site precedent over others in result listings etc.—that’s One tried-and-true way to increase your search rankings is to publish new content on a regular basis.

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NetWits

MAY 26, 2011

fact that I can often be found laying in bed at 6am and digging through client web reports. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. So with that, here is my sugggested list of 5 web reports every non profit should know, what for and why.

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sgEngage

JUNE 23, 2022

Minimizes the loss of web visitors due to those users’ inability to interact with the web content. Improves the search engine’s ability to read and understand the content on your site, which can improve rankings. These standards are called the Web Content Accessibility Guidelines (WCAG).

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Nonprofit Tech for Good

JULY 4, 2023

Web FX ] 25% of website visitors will abandon a website if it takes more than four seconds to load. Website Builder Expert ] 58% of nonprofits use WordPress.org as their content management system (CMS) for their website (7% use Wix, 6% use Squarespace, and 5% use Drupal). per visitor. [ per visitor. [

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Byte Technology

DECEMBER 14, 2019

There are several web design platforms out there such as Squarespace or Wix that tout how they can be used by people with no website development experience to build professional looking website. There are numerous reasons why using a web design agency to build your website is a much better choice than doing it yourself.

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Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Strategy Tips Google Search 98

The MatrixFiles

DECEMBER 15, 2022

What other content can we feature that is connected to the popularity of this page? The icing on the cake: this practice is also great for search engine optimization. A great example of this is ERISA Industry Committee’s Policy Priorities document that they turned into a web page, while still making the PDF available.

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Nonprofit Tech for Good

AUGUST 24, 2020

Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. Second, search engines are consistently searching the web to index fresh content. ” .

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Byte Technology

MARCH 25, 2015

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Determine that and you can infuse such words and phrases into your headers, page names and content. Keep Updating Content.

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.orgSource

JULY 25, 2023

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. and meta descriptions (Html summaries of page contents.) You can also identify links that may be harming your results.

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Nonprofit Tech for Good

JULY 6, 2023

Over the years, we’ve recommended nonprofits embrace early adoption as a strategy and now two decades into the Social Web, we have some tried-and-true best practices that can be applied to Threads as well as a few red flags. Also important to know is that your Threads username becomes the basis for your Threads web page on desktop.

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Forum One

APRIL 13, 2021

To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. Enter content strategist as digital curator. The items that museums, archives, and libraries collect reflect the human spirit.

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Library Museum Content Digital 72

Byte Technology

NOVEMBER 29, 2016

After all, there are some 31 million active blog sites in the United States only at any given time, and to make your own content stand out from the crowd is certainly no easy chore. Here are some important tips to keep in mind when cranking out content that people want to read. In today’s world of blogging, it’s hard to get noticed.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

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Nonprofits Source

APRIL 3, 2024

Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content. Leverage Search Ads On average, every person makes at least one Google search each day. You can leverage search ads by: Paying for ad space. Audit for accessibility.

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Byte Technology

OCTOBER 15, 2021

As long as your website meets the Web Content Accessibility Guidelines (WCAG), it will most likely appeal to search engines, users, and screen viewers alike, which will greatly improve your SEO efforts. Here’s our top 4 reasons why your website should be ADA compliant. ADA Compliance Improves Your SEO.

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NetWits

DECEMBER 16, 2010

You may have inherited a vast pool of web content written before your time, or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Not every expert who contributes to a web site is also an expert in writing for the web. Leave a comment below!

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Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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Whole Whale

MAY 2, 2024

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. Many eyes make for light work.

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Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Why is Online Presence Management Better Than Web Design? Here’s our top five reasons for why OPM is better than web design. By harnessing the power of the web, your business can draw in customers from all over the world. How is Online Presence Management different to web design? Search Engine Optimisation.

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Design Web Management Online 52

Byte Technology

APRIL 28, 2015

And as such, it’s vital that certain elements of your site have an ease-of-use available to you: for the ability to make quick changes to content and page designs; to tweak donation or payment platforms; to move your site to another platform should you choose; and so on.

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Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Why is Online Presence Management Better Than Web Design? Here’s our top five reasons for why OPM is better than web design. By harnessing the power of the web, your business can draw in customers from all over the world. How is Online Presence Management different to web design? Search Engine Optimisation.

Design 52

Design Web Management Online 52

Bloomerang

SEPTEMBER 1, 2021

You’ve likely heard about the importance of search engine optimization (SEO), but do you know what it means and how it matters for your nonprofit? Google and other search engines need a means to rank the billions of pages they scan through—including the pages on your website. They do this through search engine optimization or SEO.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2013

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Instead, content curation helps us keep focused.

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Nonprofit Tech for Good

MAY 8, 2019

For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here. The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. The web is always changing.

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Online Hunger Metrics Drupal 236

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Generating variations on hashtags and keyword searches. Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

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sgEngage

JULY 22, 2022

Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Create new blog content on the regular. When you google your nonprofit, what do you find? Let’s get started!

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TechImpact

APRIL 23, 2014

Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. Organic searches. “Go Go ahead and Google it.”.

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Byte Technology

NOVEMBER 12, 2021

Using a Web Application Firewall (WAF) that gives you updates in real-time is the best way to see what the hackers are after to shield against code injection. . Service can best be restored with a Content Distributed Network (CDN) like Cloudflare. This will help to decrease the damage from a successful attack. .

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