Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

NOVEMBER 29, 2010

YouTube: youtube.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Have you been able to use these tools to raise money online?

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 150

Social Media Communication Media Online 150

AccelEvents

SEPTEMBER 1, 2021

Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media. Ask for Speaking Spots on Youtube or Podcasts.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 277

Social Media Avatar Media Ratio 277

Whole Whale

SEPTEMBER 22, 2020

Content lockers. These are email sign-up form boxes that block further content on a page until someone offers their email to unlock it. This locked content might be a download PDF ,or just the rest of the article. These call-to-action boxes break up written content with a clear and relevant email request. In-line CTAs.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. That said, here’s a tool kit to help you ask for that raise and get it. Good luck.

Social Media 237

Social Media Management Media Social 237

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 3) Add Flickr SlideShows or YouTube videos to content pages. The original social media, blogging is the tool that glues your social media campaigns together.

Social Media 241

Social Media Integration Websites Widget 241

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). Time: 1pm-2:00 EDT.

Calendar 196

Calendar Google Organization Plugin 196

Nonprofit Tech for Good

DECEMBER 28, 2010

YouTube: youtube.com/hsus. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Are you tracking Return on Investment (ROI), and how?

United States 236

United States Social Media Interview Examples 236

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Yes, Facebook’s new donation tools could be awesome, but only if we promote the donation tools to our supporters and donors which many nonprofits are unwilling to do at this point. Nonprofit social media managers are bombarded with depressing content. The Next Big Thing in social media has no tangible ROI.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 217

Social Media Media Avatar Organization 217

Nonprofit Tech for Good

FEBRUARY 1, 2011

YouTube: youtube.com/nationalwildlife. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Please summarize your ROI.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

JULY 9, 2012

To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. The popular misconception that the tools themselves i.e., Facebook, Twitter, Pinterest, blogging, etc.

Social Media 268

Social Media Management Media Social 268

Nonprofit Tech for Good

DECEMBER 20, 2010

YouTube: youtube.com/thetaprootfoundation. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Please summarize your ROI.

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. Flash forward four and a half years. Find your competitors the Web.

Social Media 243

Social Media Media Social Stats 243

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. A hybrid event will do more than simply increase your brand awareness, as it will also offer lead retrieval, improved thought leadership, and improved ROI.

Awareness 52

Awareness Virtual Sponsor Industry 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. A hybrid event will do more than simply increase your brand awareness, as it will also offer lead retrieval, improved thought leadership, and improved ROI.

Awareness 52

Awareness Virtual Sponsor Industry 52

Nonprofit Tech for Good

APRIL 2, 2016

Instagram’s new algorithm will require top-notch visual and video content which most small nonprofits will struggle to create and curate. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? It should be published in a largish font, have plenty of visual content, and a clear call-to-action. Yeah, right.

Social Media 100

Social Media Media Social St. Louis 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

If your nonprofit is not taking advantage of free tools like Add This , a widget that encourages users to share your organizations articles or webpages on the most popular social networks or branded toolbars like FreeCause , then your nonprofit is missing out on some big marketing opportunities. YouTube Nonprofit Program: YouTube.

Track 50

Track Social Media Tools Widget 50

The Fundraising Authority

MAY 8, 2021

Google Ads put ads on search results pages and Google properties like YouTube. You can also create Custom Intent, which allows you to upload specific websites or YouTube content relevant to your target audience's interests. Your ads will appear in front of people searching on Google, YouTube, etc.,

Grant 152

Grant Google Search Application 152

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

Knock Out Animal Fighting YouTube Contest??? youtube video views Get original contest ??? s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? s choice involvement Timing w/ media Using youtube ??? Youtube UGC ???

Case Study 50

Case Study ROI Social Media Contest 50

CauseVox

MAY 4, 2021

It’s easy to tune out when it comes to online content, and Zoom fatigue is real. We included content that was recorded and content that was live. We found a service called Restream that allowed us to livestream to Facebook Live and Youtube Live at the same time. Virtual Events Improve Your ROI. We had drawings.

Minnesota 69

Minnesota Virtual Story Raise 69

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Sadly, the vast majority of nonprofits are dreadfully behind on understanding the importance of creating mobile content and incorrectly conclude that it is expensive to launch mobile campaigns.

Social Media 241

Social Media Media Management Social 241

Care2

MARCH 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" No fancy video upload tool or software. Of course, we had no budget for this.

YouTube 41

YouTube Generation Video Social Media 41

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" based nonprofit to apply to the YouTube Nonprofit Program.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" based nonprofit to apply to the YouTube Nonprofit Program.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MARCH 4, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" No fancy video upload tool or software. Of course, we had no budget for this.

YouTube 41

YouTube Generation Social Media Video 41

NonProfit Hub

SEPTEMBER 25, 2015

In simplest terms, integrated marketing communications, which we’ll call IMC, means that all of your communication tools work seamlessly together to create a consistent image and message. These tools include social media, direct marketing, advertisements, public relations and everything in between. Refine Your Brand Identity.

Integration 28

Integration Practice Profit Marketing 28

Achieve

JULY 2, 2019

This often leads to social media efforts being an afterthought, which turns into a cycle of posting reactive content vs. proactive content. . Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . Is our social content “on brand”?

Social Media 52

Social Media Media Hints Social 52

Qgiv

DECEMBER 15, 2021

You can also include topics for them to make videos for YouTube and TikTok, such as encouraging donors to record telling their rescue’s story. . Here’s where animal shelters have a step up on other organizations: animal content is already hugely popular and shareable on the internet! Canva is a great, free tool for this. .

Raise 52

Raise Donation Money Practice 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

networks, training and capacity building approaches, and culture change. Some topics of interest for me include: social media measurement, ROI, networked learning, information overload and mindfulness, Civil Society 2.0, That means I’ll continue to build my personal networks and content sources in these areas.

Share 102

Share Reflection Social Media Model 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

The first reason is the excessive focus on specific social media tools. Many first-timers are introduced to social media via specific tools. Many ’social media experts’ who are practitioners rather than thinkers also focus on specific tools. My own approach to social media is both tool-agnostic and terminology-agnostic.

Social Media 106

Social Media Media Social Aggregator 106

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

using social media tools. Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? What are some measurement processes, practices, and tools?

Florida 50

Florida ROI Metrics Social Media 50

NTEN

NOVEMBER 8, 2010

It’s all about your return on your engagement; Return on Engagement (ROE) is the new Return on Investment (ROI). Social media is a great tool for increasing supporter engagement; a majority of nonprofits have realized this. And 92% of surveyed nonprofits plan on using at least one of these tools in 2011.

Trend 100

Trend Technology Gartner Nonprofit 100

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68