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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. Curated content relevant to your mission. Strangely, nonprofits have been slow to embrace LinkedIn.

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Good Finds for Nonprofits: Engagement Communities

NonProfit Hub

We found a platform that creates designated space for the groups you work with most, like your board. Mission Box’s Engagement Communities program provides a designated and secure space for everything from posting training to taking polls. Long gone are the days of wrong links, lost emails, or spam filter debacles.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Solid donor engagement strategies help organizations improve their donors’ connection with their work, establish strong donor relationships, and retain their donor base. Sharing conversation starters, polls, or even quizzes on social media can inspire lots of engagement. Try teaching people a fun fact or statistic related to your work.

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Why Segmentation Is So Important in Email Marketing

NetWits

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. It will also help to prevent people from marking you as Spam. Do the prep work and homework – in other words, know your audience and where they come from.

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So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

Beth's Blog: How Nonprofits Can Use Social Media

Content is lifeblood of your page. Write Something" lets you post rich content". More interactive content is better - the Wall is a history of interactive. When you start to write in the "write something" you get options to add links, photos, videos - post things that are beyond promotion content. Standard best practice.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

But, since this measurement only accounts for those who open your email, it’s much better than the clickthrough rate in truly measuring the strength of your email content. Was my spam score low? As an email marketer, it’s your job to know the words that service providers are flagging as spam. And, it’s still true today.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

Two grantees that work on Children’s Healthcare at the national level and have experience using social media as part of an integrated campaign were co-presenters. During the Webinar, I polled the group’s general approach. The focus is how to effectively integrate social media channels and measure and learn.

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