Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. HubSpot’s recent research helps to answer this question: branded video content is the most memorable.

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Video Support Tips Audio 105

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! What is a PSA?

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Public Service Script Oregon 332

Bloomerang

APRIL 26, 2023

Having a strategic social media communications plan in place is a must for nonprofits. At the heart of a strong social communications plan is relevant and compelling content. At the heart of a strong social communications plan is relevant and compelling content. There are multiple ways to help your nonprofit do more with less.

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Social Media Content Ideas Media 91

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Social Media Video Marketing Practice 266

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. Despite that, we’ve found ways to come up with a lot of content that is engaging, and sometimes even entertaining. We highlight trends in the sector, drill down into nonprofit data, offer tips for fundraising and grantwriting, and share free resources.

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Social Media Content Create Media 98

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge.

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Digital Strategy Guide Create 296

Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.

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Social Media Media Social Influence 328

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. Align content to your target audience’s interests.

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Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Twitter Practice Social Media Nonprofit 350

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Unfortunately, only about 68% of nonprofits have updated their websites in the last three years. Meanwhile, nonprofits with really strong marketing strategies update their websites seemingly every day.

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Campaign Marketing Ideas Help 95

TechImpact

JUNE 2, 2014

Between running a nonprofit’s website, blog, and social media, not to mention working in the day to day, jumping into video seems terrifying for a lot of nonprofits. According to Comscore, 85% of people claim they watch videos online, and 39% of people claim they’re more likely to share a video over text based content.

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Video Nonprofit Demographics Tech 220

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working.

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Tech Soup

JANUARY 18, 2023

Investing time into creative content like blogs, videos, images, and animations can help your organization to stand out. You can use these methods to tell your story more effectively, to be discovered on search engines and social media, and to encourage people to engage with your cause.

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Content Practice Method Images 91

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons.

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Video Social Media Evaluation Audience 140

Nonprofit Tech for Good

JANUARY 28, 2014

Nonprofits that do not create a lot of their own video content can still have an engaging YouTube Channel by curating videos relevant to your nonprofit’s mission and programs. Just because your nonprofit didn’t create a video doesn’t mean you can’t feature it on your channel.

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YouTube Video Channel Nonprofit 244

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively.

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Fundraising San Diego Influence Profile 325

Nonprofit Tech for Good

OCTOBER 10, 2019

The public counts on nonprofit organizations to champion important issues and bring about positive change. But a nonprofit organization’s yearly financial budget isn’t always enough for its goals. And because GoFundMe has a 0% platform fee , your organization will be able to keep more of the funds raised.

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Guide Organization Campaign Social Media 247

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. We don’t have the budget for videos.”

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Video Giving Fundraising Script 98

Nonprofit Tech for Good

JUNE 24, 2021

Did you scroll through content on Instagram today? Or maybe watch a live video on Facebook? When you align your organization’s goals with the right social media strategies, you’ll start to see instant results! What social media metrics matter for your nonprofit. Cost: Free.

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Social Media Data Free Media 356

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

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Linkedin Practice Social Media Sponsor 362

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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Calendar Social Media Content Media 277

Nonprofit Tech for Good

JULY 20, 2010

There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 Not only that, blogging can dramatically transform search engine results for your organization, but that is another blog post. Share stories, photos, and videos from events. Blogging only about your organization and its work is a mistake.

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Content Ideas Organization New York 231

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Website & Email Marketing Best Practices for Nonprofits.

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Practice Nonprofit Newsletter News 352

Whole Whale

OCTOBER 26, 2023

Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. As a nonprofit, you likely want to tap into this trend to raise awareness and engage new audiences. But creating a high volume of quality short videos can be time-consuming. Here is a look at a customized video layout we created.

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Video Create Template Generation 52

Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. You can upload a video up to 5 minutes long. Threads can be up to 500 characters.

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Phase Adopt Tips Social Media 278

Nonprofits Source

APRIL 3, 2024

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Audit for accessibility.

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Organization Online Influence Metrics 52

Byte Technology

FEBRUARY 2, 2016

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” By having captions, the aim of the video can still be understood by the viewer whether they enable the captions feature or not.

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Attention Content Video Create 100

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Your established experience in the nonprofit industry and your ability to adapt to ever-changing circumstances have gotten you this far. Now your team can boost your open rates to 37% just by adding video!

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Donor Ideas Social Nonprofit 328

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

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Content Strategy Create Calendar 59

Nonprofit Tech for Good

MAY 7, 2012

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 has turned out to be the glue that holds it (the “Nonprofit Organizations” brand) all together and makes it work, surprisingly.

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Content Ideas Nonprofit Interview 254

Greater Giving

FEBRUARY 25, 2021

It’s impossible to overstate the importance of creating a meaningful message when a nonprofit wants to engage with their donors. With the captivating visuals and persuasive copy that come from the work of a nonprofit, these messages are naturally compelling and have the potential to motivate donors to act. People love watching videos!

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Video Nonprofit Images Awareness 87

Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.

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YouTube Tips Script Audio 122

Nonprofit Tech for Good

JULY 20, 2022

added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible. Why Should Nonprofits Care About Web3? Nonprofits should care about Web3 and get ahead of the trend to set themselves up for success. Nonprofits and the Metaverse. What is the Metaverse?

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Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It’s no secret that corporate donors are invaluable partners for nonprofits. Feeding America is the second-largest nonprofit in the United States.

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Social Media Hunger Donor Media 300

TechImpact

OCTOBER 2, 2014

Nonprofits over the last decade have further shifted their marketing efforts to the online medium. And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Email marketing ROI is around 4,300%.

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Stats Content Marketing Change 226

Nonprofit Tech for Good

MARCH 6, 2013

Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. Still, understand that the content your nonprofit blog publishes, the higher your ROI. Still, understand that the content your nonprofit blog publishes, the higher your ROI. Share and Comment on Breaking News.

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Content Ideas Nonprofit Interview 230

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Every cause has multiple reasons why someone should care, and depending on the size and structure of your organization, some may have more internal weight and priority than others. Can link to more in-depth content.

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Content Test Student Audience 105