Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. And it doesn’t stop at your website—many social media platforms are adjusting their algorithms so that hashtags are no longer king—instead, users can search and be found based on copy in the captions.

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Content Channel Search Case Study 52

Candid

JUNE 7, 2023

For example, our preference for video content rings true. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Has a shorter attention span, which requires content that is skimmable.

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Advice Social Media Media Meme 98

Neon CRM

JULY 13, 2023

The #GivingTuesday hashtag gets billions of impressions each year, which tells us that nonprofits participating in GivingTuesday need a social media strategy to maximize fundraising. How Does Social Media Benefit Nonprofits on GivingTuesday? Social media is important for nonprofits year-round. That’s a lot of eyes!

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Social Media Ideas Donor Media 98

Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. The more engaging your content, the larger of a request you can make. Can get lost in the mess of an inbox. .

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Content Test Student Audience 105

Nonprofit Tech for Good

JULY 14, 2014

In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. It’s very difficult to find a new media manager that encapsulates all the skills listed below. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media.

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Skills Management Media Social Media 278

Twenti - Digital Marketing For Nonprofits

MAY 22, 2020

Top 5 Nonprofit Youtube Channels. Check out these top nonprofit youtube channels and the videos that make them great to find out what they do so well! A Powerful YouTube Video Goes A Long Way . A lot goes into making a youtube channel great, and these nonprofits demonstrate that. by Olivia Warnes. Cancer Research UK.

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YouTube Channel Cancer FAQ 52

Nonprofit Tech for Good

APRIL 12, 2019

What creates more awareness and connects you to people who share your mission is expert content. You can use sites like Answer the Public to learn what people are asking in Google to better understand the concerns of your donors and create content for them and to attract people like them. Use keywords in image titles.

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St. Louis Headline Search Google 239

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 3) YouTube.

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Social Media Social Media Tech 259

TechImpact

JUNE 5, 2014

Image courtesy of maclife. Few things have so dramatically altered our lives the way social media has. Defining an entire generation of Americans, and altering the way nonprofits and corporations view marketing, social media’s role in contemporary society and is only going to continue expanding.

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Social Media Statistics Media Social 205

TechImpact

MARCH 20, 2014

Image courtesy of CopyEditing.com. To many nonprofits (especially smaller nonprofits) social media was once viewed as a burden. However, once social media established itself as a full fledged phenomenon nonprofits quickly jumped on the bandwagon. Twitter is the most dtnamic, fastest changing of all social media feeds.

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Social Media Media Tips Social 166

sgEngage

DECEMBER 9, 2021

College friends, grandparents, colleagues, even the kids you used to babysit can all be found using social media in our current day and age. According to Pew Research Center, 72% of the American public uses some type of social media. METTWINNING. Playing dress up isn’t just for kids anymore. Art Fund “See Everything”.

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Museum Social Media Campaign Media 100

NetWits

JANUARY 6, 2011

Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. Calls to action are simply the things you want web visitors do after viewing a piece of content. They had their editor overlay a static image along the bottom of the video, then used annotations to make each button clickable.

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YouTube Video Action Newsletter 198

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. We cover everything from post frequency to timing to content so that you know exactly where to start. Social Media Marketing: A Wealth of Opportunity for your Business.

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Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. We cover everything from post frequency to timing to content so that you know exactly where to start. Social Media Marketing: A Wealth of Opportunity for your Business.

Social Media 52

Social Media Marketing Media Social 52

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Social Media Avatar Media Ratio 274

Nonprofit Tech for Good

JULY 5, 2020

In this article we’ll discuss video engagement for social media, what it is and why it’s important. Video engagement on social media is the measurable action that viewers take after watching. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares.

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Video Share Social Social Media 312

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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Donor Social Media Websites Content 88

Nonprofit Tech for Good

JANUARY 13, 2020

This can be a simple show of gratitude and personalized to include your donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a compelling thank you image. This is an excellent time to ensure donors have seen all the great content on your website. 3) Send to Social Media.

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Action Donation Mobile Social Media 332

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 232

Nonprofit Tech for Good

MAY 4, 2014

Another form of real-time communications is using mobile and social media to report live from your events and conferences. Potential attendees will monitor the hashtag, and those attending will promote the hashtag on mobile and social media in the weeks and days leading up to the event as well as during the event.

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Report Conference Social Media Mobile 251

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Pinterest often gets lost in the all the breathless media coverage of Instagram and Facebook, but it’s still a marketing powerhouse to be reckoned with. By Julia Campbell .

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Storytelling Social Media Nonprofit YouTube 165

Nonprofit Tech for Good

JUNE 29, 2014

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. Posts with with a message and an uploaded image get much higher engagement than shared links.

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Google Practice YouTube Nonprofit 237

Neon CRM

MAY 26, 2023

Adapt Your Social Media for Your Platform A lot of nonprofits take a simple, link-based approach to content on social media. They create a video, post it on YouTube, link it on Facebook, and maybe share it on Twitter. The nonprofit shares the video on YouTube. At the center is user involvement.

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Campaign Marketing Ideas Help 95

NetWits

JUNE 20, 2012

Social media has revolutionized the way tech savvy arts and cultural organizations communicate. Facebook has 901 million active users; 500 million people use Twitter; 8 years worth of content is uploaded to YouTube every day; Pinterest has 4 million unique views daily. They have 1500 Twitter followers and tweet daily.

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Social Media Media Tampa Social 151

Candid

JANUARY 31, 2024

Our Get Started YouTube playlist offers a shortlist of videos on fundraising and proposal writing—all under three minutes. For example, follow Candid on LinkedIn , TikTok , YouTube , or Instagram to get quick tips from a range of fundraising experts. For example, short videos are a great way to learn quickly.

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Professional Develop Impact Fundraising 98

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 213

Byte Technology

NOVEMBER 5, 2015

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents. For one hour a week upload video, manage playlists and subscribe to channels on YouTube.

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Social Media Profit Media Time 100

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 1, 2019

How can social media campaigns be engaging, inspiring – and effective? Social media is the future of nonprofit outreach. These outstanding examples are social media campaigns that have expertly used the platform to further their cause. Make-A-Wish’s YouTube Channel. WATERisLIFE: #firstworldproblems.

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Social Media Campaign Media Social 40

Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

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Social Media Management Media Social 262

Nonprofit Tech for Good

JANUARY 19, 2013

Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. Social Media for Social Good: A How-To Guide for Nonprofits. Related Links: Winter Webinar Special for Nonprofits.

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Google Free gMail Demonstration 233

Amy Sample Ward

FEBRUARY 19, 2011

My contribution to the panel is to provide context about the use of social media in emergency and disaster response as well as an overview of some of the tools we saw deployed last year and we may see in the future. Social media, like all technology, is developed by people. Direct Content. Indirect Content.

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Disaster Social Media Haiti Media 206

Nimble AMS

JULY 15, 2022

These committee members would represent the document and its contents to new and current association members. They would also have a say in adding new content to the Code of Ethics, perhaps reevaluating the document every few years. Post images of your Code of Ethics Committee members at work for your members to see.

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Benefit Retention Associations Social Media 122

Nonprofit Tech for Good

APRIL 24, 2013

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication medium out there has been impacted by the rise of social and mobile media, but not press releases. and be available to answer questions.

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Press Tips Social Social Network 273

TechImpact

MARCH 10, 2014

Image courtesy of Mashable. Aside from search engine optimizing your website and blog, your social media profiles are important to ensuring your nonprofit has enough assets, or webpages, to fill the first page, of Google, Yahoo!, Getting noticed online becomes more difficult every day. Take control of your SERPs. Knowledge is power.

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Google Results Yahoo Search 229

Nonprofit Tech for Good

OCTOBER 2, 2012

Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. Social Media for Social Good: A How-To Guide for Nonprofits. Related Links: Fall Webinar Special for Nonprofits.

Google 208

Google Free gMail Demonstration 208

Nonprofit Tech for Good

MARCH 15, 2013

Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. Social Media for Social Good: A How-To Guide for Nonprofits. Related Links: Spring Webinar Special for Nonprofits.

Google 190

Google gMail Demonstration YouTube 190

Nonprofit Tech for Good

SEPTEMBER 22, 2012

Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+. Social Media for Social Good: A How-To Guide for Nonprofits. Related Links: Fall Webinar Special for Nonprofits.

Google 204

Google Free gMail Demonstration 204