Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. Who does your nonprofit serve and how are you actively working to solve the challenges they face?

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Effective Create Strategy Nonprofit 119

Get Fully Funded

MARCH 14, 2022

Building a non-profit website might be the most intimidating aspect of launching an organization. The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. That’s a lot of pressure on you to have a good website! You just drag-and-drop.

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Profit Websites Build Work 124

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020. That’s why video engagement is quickly coming to the forefront of nonprofits’ digital strategies.

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Ideas Online Fundraising Social Media 354

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Incorporate virtual events into your website.

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Websites Fundraising Calendar Social Media 52

Candid

MAY 10, 2023

Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to.

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Communication Campaign Channel Measure 98

Care2

JANUARY 27, 2014

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? What about Facebook?

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Headline Meme Hype Plugin 69

TechImpact

DECEMBER 16, 2013

Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. These crawling bots index websites, further categorizing them in an immense internet library.

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Online Strategy Headline Search 268

The Modern Nonprofit

OCTOBER 17, 2023

Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. You’ve probably seen donation pages on popular sites like GoFundMe, but any website can host its own custom-made giving page, just like yours. Sounds pretty smooth, right?

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Donation Giving Badge Headline 105

Nonprofit Tech for Good

MAY 22, 2022

Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. You will want to be sure you have a typeface that works nicely as a headline and another for body text. Many brands also build a library of icons to be used for many purposes, from your website to marketing.

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Guidelines Photography Library Headline 323

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. For example, Grist.org is a news website that focuses on the environment.

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Storytelling Social Media Nonprofit YouTube 171

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. What happens, though, when visitors arrive at your website? With so much emphasis on getting visitors to your website, do you know what motivates them to take that final step? While we may have a hunch, content testing provides answers.

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Rate Content Conversation Test 134

Nonprofit Tech for Good

MARCH 17, 2020

Because Facebook is generally a fast channel – it’s quick and easy to publish posts and ads and content can go viral really quickly – charities will often try to create last minute Facebook ad campaigns. It’s also worth testing out a campaign to generate cash donations on your website. 8) How to run an effective test.

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Test Facebook Charity Profit 325

Nonprofit Tech for Good

AUGUST 23, 2015

Your nonprofit could have a wide variety of excellent blog content , but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. The same is true with website and web articles. Use large font for headlines and body text.

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Design Practice Plugin Headline 100

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

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Linkedin Profile Professional Tips 216

NonProfit Hub

OCTOBER 22, 2020

The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. What is SEO? .

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Google Headline Search Nebraska 49

Bloomerang

APRIL 11, 2023

Instagram is especially useful for nonprofit event coordinators. A Bloomerang survey found that 44% of over 500 nonprofits surveyed said they’re active on Instagram. You may risk your content getting lost in the crowd. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup.

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Contest Headline Social Media Survey 85

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates. How can your organization apply this?

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Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. If there’s one thing the internet loves unconditionally, it’s cats.

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Examples Profit Content New Zealand 106

Connection Cafe

DECEMBER 27, 2013

Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”.

Design 36

Design Process Content Web 36

Tech Soup

APRIL 14, 2015

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. This post will offer five "tricks" to improve your website's visibility in organic search (Google, Bing, and other search engines' results). Use those words in your content.

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Search Websites Tips Headline 36

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

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Grant Google Search Application 152

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

Linkedin 109

Linkedin Profile Professional Tips 109

M+R

JUNE 24, 2021

Every time you visit a website, a little piece of code, called a “cookie,” is appended to your web browser. Losing third-party cookies on Google means marketers lose the ability to understand and connect with a nonprofit’s supporters and prospects in the same way. Here’s what we came up with: First, a little scene setting.

Headline 73

Headline Delicious Attitude Calendar 73

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. Why nonprofits should be investing in SEO. The top 13 on page SEO factors for content marketing. Chapter 2: Nonprofit Marketing Strategy. Chapter 4: SEO For Nonprofits. The top 9 off page SEO factors to get higher rankings.

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Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

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Social Media Management Media Social 237

Nonprofit Tech for Good

NOVEMBER 29, 2010

Website: BigCatRescue.org. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website. What the best piece of advice you could offer nonprofits about social media, and online communications in general? Organization: Big Cat Rescue.

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Social Media Interview Examples Media 254

EveryAction

SEPTEMBER 20, 2016

Once you've got your benchmarks and have chosen which goals to strive for, it's time to determine how exactly you'll measure your success in each area: engagement, awareness, website visits, and conversion. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. You’re able to save keyword lists and even directly add new keywords you find into your ad groups through the tool.

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Adwords Campaign Search Headline 52

NonProfit Hub

MARCH 12, 2019

A newsletter popup is one of the first things your audience should see when visiting your website. pop up on a website? Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. Other website ads. Its design and copy need to be captivating or else people will ignore it.

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Newsletter Digital Captivate Headline 66

Connection Cafe

JUNE 22, 2015

What is a Content Model? Content Modeling is a hot topic in the Information Architecture community these days. A content model is a document defining the structure of each content type within a CMS , or Content Management System. Why do I need a Content Model? Content Model Success Story.

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Model Content Minneapolis Structure 20

Qgiv

MAY 5, 2021

I remember when I first started my career in nonprofit marketing. Now anyone can create and edit video from their phone … yet it still seems to be the final frontier in nonprofit marketing. That means it’s time for your nonprofit to get a piece of the pie. That means it’s time for your nonprofit to get a piece of the pie.

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Video Support Help YouTube 52

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. For example, individuals who have donated to a nonprofit in the last 12 months. That’s it.

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Ideas Donation Online Strategy 111

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. Don’t give in to this temptation.

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Headline Content Associations Internet 44

Global Giving

MAY 22, 2018

With GDPR coming into effect in the European Union and privacy scandals making headlines, many nonprofit professionals are concerned about data protection. These guidelines can also inform the development of your nonprofit’s security policy, if you do not have one already. The process can be intimidating! Need an example?

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Data Open Source Policy Badge 52

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. So what are Google Ad Grants ?

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Google Grant Guide Nonprofit 348

NonProfit Hub

MAY 18, 2021

Many nonprofits find themselves frustrated after acquiring the Google Ad Grant. They think that by acquiring the Google Ad Grant and creating a few ads, they’ll start spending $10K per month in free advertising and get thousands of website visitors! This is exactly what we do for our clients at Click Nonprofit.

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Grant Google Research Search 54

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. For example, you could identify the headline, image, and promo text as parts of your page you'd like to improve, and try out three different versions of each one.

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Websites Headline Strategy Test 38