Pamela Grow

JUNE 28, 2023

That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. Anatomy of an Email: The From Line: Keep it personal, keep it real, keep it human. You’ll want to spend as much time on your subject line as you do on the content. So, what do you think? It depends.

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email Rate ROI Social Media 52

EveryAction

SEPTEMBER 20, 2016

Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time! To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

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Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

Charity 128

Charity Lesson Marketing Digital 128

Nonprofit Tech for Good

OCTOBER 31, 2011

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Have a Consistent Design throughout All Secondary Navigation and Content Pages. Home Page Design.

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Websites Design Practice Widget 243

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). The art of writing good teaser headlines is critical to getting more interaction. Here’s my public personal profile and here’s my brand page.

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Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. For example, my one colleague replaced her profile photo with a black and white image that states “Away.” Others, Linkedin. Others still, Snapchat.

Facebook 76

Facebook Digital Strategy Social Media 76

Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Focus on Engaging, Personalized Content in Email. The key to success with email messaging is relevant content and list segmentation. Embrace Automation.

Digital 36

Digital Marketing Game Headline 36

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Top 13 On Page SEO Factors For Content Marketing.

Beginner 91

Beginner Digital Marketing Guide 91

Get Fully Funded

MARCH 14, 2022

You should make it as easy as possible for each person visiting your site to find what they need. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. It gives a person the essence and hints about the work the organization does. Colors: Colors are so important.

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Profit Websites Build Work 124

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Make digital appeals personal and highlight donor benefits. Immediacy and response are key, even as short-form content proliferates. Personal stories, donor benefits, time sensitivity?

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Lesson Fundraising Digital Test 59

Tech Soup

APRIL 14, 2015

Write content that uses the words people are likely to use when they search for your mission or service. Put yourself in the shoes of someone looking for you: what would that person be searching for? Use those words in your content. Load keywords in all the important places — page titles, meta descriptions, and headlines.

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Search Websites Tips Headline 36

NonProfit Hub

JULY 17, 2017

That means you might not have a full-time marketing person (or even a part-time one!) Whether you want to quickly create professional images or design an entire website, there’s a template for that. The basic signup is free, but if you use their images, you may have to pay a small fee of $1 for each. Google Docs.

Marketing 38

Marketing Resource Doc Strategy 38

Judi Sohn

JUNE 1, 2009

Way more folks subscribe to C3’s content via email as compared to Facebook, Twitter and RSS feeds combined. Go back to nested tables (but not too many…you have to keep the code light and not get bounced as spam if there’s not enough content vs. code) and only use inline CSS styles. images/location).

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email Test Template Convio 100

Achieve

AUGUST 19, 2014

Newsprint black-and-white image. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. Back when Palmolive was in the business of personal care products, they also made face soap. Finally, in the content, a big push for “Natural.”

Headline 40

Headline Exercise Empowerment Fun 40

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

Online 71

Online Tips Calendar Test 71

NonProfit Hub

NOVEMBER 1, 2016

You probably would give this person a weird look, and think, “No way, I don’t know you! When we ask for it out of order, we create anxiety in the mind of the person on the other side of the screen. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site.

Conversation 28

Conversation Create Donation Headline 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

Never use images for important content like headlines, links and any calls to action. Ensure your most compelling content is at the top (and preferably to the left). Test your design in a preview pane, full screen and with images turned on and off before you send it. Have the "from" address be a person.

Design 50

Design email gMail Headline 50

Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king. Here’s a list of 10 best practices you can follow when working on your site content. What are your best web content tips?

Social Media 38

Social Media Content Practice Web 38

Connection Cafe

APRIL 2, 2014

Purposes for the Visual Design phase include: Agreeing on a creative vision and personality for the web presence. Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. Content Strategy. Methodology. Deliverables. What’s Next. Other Posts in this Series.

Design 34

Design Process Web Photography 34

Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Keep them short.

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email Build Guide Social Media 29

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. It goes a long way in helping readers get to know Rani and consider donating to help kids like her.

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Channel Sierra Leone Story Digital 247

Pamela Grow

DECEMBER 14, 2023

Include images of people. If your current content management system doesn’t support multiple content types, consider switching to a more robust platform, like WordPress. Data is a powerful way to add credibility to your content, but it’s especially impactful when contextualized through impact stories.

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Tips Storytelling Images Camera 59

Neon CRM

JUNE 6, 2023

But the thing about blogging is that it’s not just a single piece of content. Good content ideas for nonprofits don’t require you to go back to the drawing board for every new post. You include images of Ruby as well as a video from the news clip when she was rescued. It ends with two calls to action.

Content 52

Content Ideas Summary Metrics 52

NTEN

SEPTEMBER 23, 2010

The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. I certainly don't.

Web 70

Web NTEN Alternative Headline 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. The use of widget must be linked to the topic, content, or purpose of your blog. Streaming Headlines or Other Content from other Blogs or Links. - RSS widgets as seen on AFP Blog.

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Widget Screencast Wikipedia Headline 61

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Call on your supporters to donate with a personalized button. Try It on Classy . Try It on Classy .

National 71

National Raise Headline Campaign 71

NTEN

JULY 28, 2010

While you should add a personalized touch to your website, the guidelines to make your site appealing are generally the same. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. Keep the content updated.

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Method Audience Design Question 52

Get Fully Funded

JUNE 11, 2023

For example, a soup kitchen might use this offer: “For $1.87, we can provide a hot meal to a homeless person.” They’ll skim through photos, images, and quotes that stand out. Here’s my personal go-to fundraising letter template: Grab the reader’s attention with a hooky, surprising first line that begins to tell a story.

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Fundraising Guide Mail Gift 111

M+R

JANUARY 26, 2023

But Wally Wood inspired this post, and got me thinking about how we approach the task of content creation. Person] is a person whose story I am going to tell you now A powerful way to communicate authenticity is to tell a true story about a real person and provide real details about the way your reader’s action will have an impact.

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email Work Sound Hurricane 111

Nonprofits Source

JANUARY 23, 2023

Or, you can promote educational content related to the positive impact of participating in these programs. Think of it this way: if someone notices an untrustworthy organization promoting unsavory content through the program, it could reflect poorly on Google. Your website must follow Google’s website policy.

Grant 52

Grant Google Guide Nonprofit 52

Classy

APRIL 5, 2021

Generic donation pages often lack the personal touch most donors are looking for when deciding whether or not to make a gift. Use high-quality images or graphics to support your call to action. Fundraisers can access the parent campaign on your website, and then customize their own personal fundraising page to reflect their goal. .

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Campaign Fundraising Strategy Headline 64

Whole Whale

MARCH 28, 2023

AI is becoming the ultimate nonprofit personal assistant. Is AI content from GPT tools detectable? AI is becoming the ultimate nonprofit personal assistant. There are several key elements of these models that nonprofits need to understand: LLMs are only as good as the content they are trained on.

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FAQ Language Model Nonprofit 52

Get Fully Funded

AUGUST 1, 2022

Your donor newsletter gives you the chance to write as one person to another person with an authentic, warm connection. If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. Good images.

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Newsletter email Create Template 124

Nonprofit Tech for Good

MAY 18, 2020

Driving in-person actions such as adopting an animal . Do you have content on your website that speaks to those topics? . There are huge numbers of very small nonprofits who serve large audiences and have the website content their target population is looking for. Sufficient content.

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Google Grant Guide Adopt 331

NonProfit Hub

NOVEMBER 3, 2022

You probably would give this person a weird look, and think, “No way, I don’t know you! When we ask for it out of order, we create anxiety in the mind of the person on the other side of the screen. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site.

Donation 51

Donation Giving Headline Conversation 51

Nonprofits Source

MARCH 21, 2018

Like the American Red Cross, they know how to use personal stories to promote their brand. Nonprofits can teach us a lot about how best to use social media, whether to promote an ecommerce business, a blog or simply for personal use. You don’t just have to send newsletters, or witty headlines to get your message across.

Social Media 109

Social Media Resource Marketing Media 109

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? It’s a rare person who will leave a donation page to find an answer and then return to actually finish donating! The key takeaway is that each person is coming to the donation page with very different expectations, needs, and questions. Action Item #2.

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Donation Question Effective Test 92