Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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Analytics Google Fundraising Track 52

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Adapt Your Social Media for Your Platform A lot of nonprofits take a simple, link-based approach to content on social media. This approach caters your content to the specific type that the user is looking for based on the platform.

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Campaign Marketing Ideas Help 95

Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. billion Google searches a day ( skai.org ), search is a great way to gain new supporters. YouTube is considered the second largest search engine after Google and has 2.6 With over 5.6 billion users.

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Content Channel Search Case Study 52

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. How do Google Grants work?

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Application Grant Google Guide 52

DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. There are simple steps that organizations can take to obtain even better results. ” What Determines the Performance of Your Google Ads Results?

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Google Results Websites Grant 52

TechImpact

MARCH 25, 2014

Image courtesy of Info Trust LLC. Have a good tip for tracking your fundraisers success in Google Analytics? Have a good tip for tracking your fundraisers success in Google Analytics? Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link.

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Stats Analytics Track Google 252

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

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Websites Work Test Nonprofit 317

Amy Sample Ward

JUNE 30, 2011

Google+ , the latest iteration on social networking from Google, is here. With all of that as a grain of salt to this post, I want to share a few reflections focused on security and control – the items touted ahead of launch as the elements positioning Google+ on the other side of Facebook.

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Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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Guidelines Accessibility Design Content 52

Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. Below is a list of processes and procedures you can take to prepare yourself and your organization to start your website build or redesign on a solid footing.

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Websites Analytics Project Proposal 305

sgEngage

AUGUST 23, 2023

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. Take a continuous improvement approach.

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Websites Organization Tips Map 76

NetWits

FEBRUARY 16, 2011

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. However, this isn’t as funny when your organization’s site has been online for a while and is still not being found. I recommend Google Analytics as it’s free and quite comprehensive.

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Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.

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The MatrixFiles

DECEMBER 15, 2022

Google loves it when you update your pages, and your users do, too! Take a look at your most visited page, and ask yourself: What images could we replace to make this page more high-impact? What other content can we feature that is connected to the popularity of this page? Refresh the most visited page on your website.

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PDF Analytics Search Template 130

Nonprofits Source

DECEMBER 13, 2023

Google’ is on the rise as more patients and consumers research symptoms, practices, and health tips before ever stepping foot into a medical facility. As a healthcare professional, this means you need to think like a patient when perfecting your organization’s online presence. Your content can directly speak to the latter query.

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Practice Marketing Strategy Search 52

Nonprofit Tech for Good

OCTOBER 17, 2019

WordPress powers 34% of all sites on the web and is one of the most popular digital marketing tools used by organizations in the world. It is the ideal content management system for nonprofits because of how it’s open source and anyone can contribute to making it better. SEO and Social Sharing. Events, Fundraising and Donations.

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Nonprofit Tech for Good

AUGUST 24, 2020

Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand.

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Practice Nonprofit Newsletter News 352

Nonprofit Tech for Good

JULY 20, 2022

Web3 is a new version of the internet that uses blockchain (IE a secure but transparent record keeping system) to decentralize the management of the internet, thus reducing the control of prominent companies such as Google or Meta. She offers expert tips to nonprofit organizations planning to move their in-person auctions online.

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Attention Avatar Virtual Internet 342

Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Develop ads for social and Google that you can target toward people in your community. Want to go the extra mile? Keep text brief but informative.

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Donor Fundraising Template Game 339

sgEngage

APRIL 18, 2022

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly and without hassle. Let’s dive in!

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Websites Organization Tips Map 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 13, 2018

Impact Challenge ” is based on Google’s belief that artificial intelligence can provide new solutions to old problems and improve people’s lives. I understand that the Google AI Impact Challenge is something that you created. One great example is Thorn , an organization founded to stop child sexual trafficking and abuse.

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Google Challenge Interview Impact 84

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! Create a Google Account and Set Up Google Alerts. The need to have a Google account will come up many times in your social media and mobile technology campaigns. You do not need a Google account to receive Google Alerts, but you do need one to manage them.

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Social Media Media Avatar Organization 222

Nonprofits Source

MARCH 27, 2023

Optimize your organization’s website for accessibility and user-friendliness. And while you likely update content regularly, do you consider the user’s experience? Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content. Use Google Ad Grants.

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Charity Marketing Online Tips 78

NetWits

JANUARY 3, 2011

For example, your organization may hold an annual golf tournament. Does the color of the “Register Now” image matter? While we may have a hunch, content testing provides answers. A white vs. red “Register Now” image is tested. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you.

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Rate Content Conversation Test 134

Qgiv

FEBRUARY 20, 2024

From navigating donor data to finding the most effective ways to communicate, AI for fundraising can be applied to many aspects of your organization to help lift some of the burden of changing the world. For example, Qgiv provides AI to help your organization write peer-to-peer emails, as well as other donor communications. What is AI?

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Fundraising Nonprofit Analysis Donor 97

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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Donor Social Media Websites Content 82

Bloomerang

DECEMBER 19, 2023

If your organization falls in this range, you may be interested in free, discounted, or affordable software solutions to help carry out your strategies while staying within budget. which will make it harder to organize and sync your data. Accessibility: It may not be easy to share the sheet with others at your organization.

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Software Free Tools Adobe 84

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Having access to Google Analytics for your website is key to getting to the roots of the problem. 4) Key features and content aren’t accessible. healthsolutions.org/donate.

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Websites Nonprofit Guidelines Phone 253

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 92

Social Media Media Strategy Social 92

Kindful

MAY 12, 2021

When it comes to answering your questions as a nonprofit professional, using search engines like Google is a fast and effective way to find information. When the world presented a challenge, nonprofit professionals turned to Google for solutions. Source: Google Trends. Organize your keywords. Content ideas.

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Online Fundraising Adopt Search 73

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. Every organization needs to take a slightly different approach. Think of a brand , any brand. Create a layered advertising funnel.

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Digital Program Tips Nonprofit 118

Bloomerang

JANUARY 7, 2022

Overtly promotional or solicitous content is not welcomed. Links are allowed, so long as the accompanying anchor text is relevant and organic to the article at large. Repurposing content to/from slidedecks, books, etc. Bloomerang provides a full author profile and Google Authorship to guest bloggers. is no problem.

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Guidelines Case Study Profile Press 79

Beneblog: Technology Meets Society

JUNE 12, 2014

The HathiTrust Digital Library (HDL) is a partnership of academic and research institutions that had created (with help from Google ) a collection of millions of titles digitized from libraries around the world. It allows users to search book content that contains a match for their search terms. only copies.

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Accessibility Copyright Law Library 205

TechImpact

APRIL 23, 2014

Image courtesy of Stable Cash Income. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. Organic searches. “Go Go ahead and Google it.”. Does the phrase “Can you Xerox that document for me?”

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Generation Websites Social Media Search 234