Nonprofit Tech for Good

SEPTEMBER 22, 2012

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Google Free gMail Demonstration 207

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. What more can you learn from Google Analytics? If you’re seeing an increase in mobile traffic, like most websites are , you’ll want to make sure your site is responsive. You’ve come to the right place to find out.

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Analytics Statistics Google Demographics 223

DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results? Improving Page Speed.

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Google Results Websites Grant 52

Nonprofit Tech for Good

JUNE 1, 2013

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Google gMail Demonstration YouTube 131

Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google Practice Profile Avatar 204

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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Guidelines Accessibility Design Content 52

Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.

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Google Practice gMail Avatar 191

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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Google Practice gMail Avatar 209

Nonprofit Tech for Good

APRIL 12, 2011

On the Mobile Web, it’s 1999 all over again. Those nonprofits that are pioneering mobile websites today will reap the benefits of Mobile SEO tomorrow. Mobile search engines like Google Mobile , Yahoo! Mobile , and Bing Mobile are hungry for mobile content, especially fresh content.

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Mobile Websites Yahoo Nonprofit 194

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. How do Google Grants work?

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Application Grant Google Guide 52

The MatrixFiles

DECEMBER 15, 2022

Google loves it when you update your pages, and your users do, too! Take a look at your most visited page, and ask yourself: What images could we replace to make this page more high-impact? What other content can we feature that is connected to the popularity of this page? Refresh the most visited page on your website.

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PDF Analytics Search Template 130

Nonprofits Source

MAY 15, 2024

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. To ensure your website does its job in converting first-time visitors into customers, remember to: Make the website mobile-friendly. Fostering a culture of collaboration.

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Map Digital Business Marketing 52

Nonprofits Source

DECEMBER 13, 2023

Google’ is on the rise as more patients and consumers research symptoms, practices, and health tips before ever stepping foot into a medical facility. Healthcare SEO marketing describes the process of optimizing a healthcare website and its content to drive more organic search traffic. Google values first-hand experience for the topic.

Practice 52

Practice Marketing Strategy Search 52

NonProfit Hub

APRIL 17, 2024

This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. Align content to your target audience’s interests. Create engaging and interactive content.

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Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

MAY 4, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Another form of real-time communications is using mobile and social media to report live from your events and conferences. They can be branded images embedded with the event hashtag, quotes from speakers , or photos of the venue.

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Report Conference Social Media Mobile 258

Nonprofits Source

APRIL 3, 2024

Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content. Use a tool like Lighthouse to audit your site for color contrast, alt text on images, subtitles for videos, straightforward site navigation, and other accessibility elements. Leveraging Google Ad Grants.

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Organization Online Influence Metrics 52

Nonprofit Tech for Good

AUGUST 24, 2020

Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand.

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Practice Nonprofit Newsletter News 352

Nonprofit Tech for Good

JULY 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media. They use their creative impulses to come up with innovative mobile and social media campaigns for their own nonprofit.

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Skills Management Media Social Media 279

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2014

You not only get a great mobile wireless plan, but through their nonprofit giving partners, a person in need will receive a mobile device loaded with content to help break the cycle of poverty and empower their life. I’ve signed up and love the fact my my mobile broadband hotspot is helping someone in need!

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Mobile Causes Tips Phone 117

Nonprofit Tech for Good

FEBRUARY 8, 2012

That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. Subscribe to social media and mobile technology blogs. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Create a Google account.

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Social Media Social Media Tech 266

Nonprofits Source

MARCH 27, 2023

And while you likely update content regularly, do you consider the user’s experience? Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content. Speed your website up by reducing unnecessary code in the backend of your CMS and optimizing image sizes for the web.

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Charity Marketing Online Tips 78

TechImpact

OCTOBER 17, 2013

According to Google , planning ahead is the best strategy in addition to the following digital strategy tips: Donors start giving earlier than you might think. In late August, Google released their search data on nonprofits, indicating that donation-related searches jump from 2% in August to 21% in September! Make it easy for them.

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Digital Donation Strategy Mobile 183

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Having access to Google Analytics for your website is key to getting to the roots of the problem. Having a mobile-friendly website is a necessity, not a nice-to-have.

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Websites Nonprofit Guidelines Phone 246

Achieve

DECEMBER 4, 2016

In October 2016 Garry Illyes, a webmaster trends analyst with Google[1], announced that the number one search engine was going to rollout a separate mobile-index. This means that throughout the next few months Google will use a new algorithm to rank its search listings based solely on the mobile version of your website.

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Mobile Ratio Google Script 52

Nonprofit Tech for Good

SEPTEMBER 23, 2013

Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is then ready to use social media to maximize online fundraising and cause awareness. 5) Study mobile and social media best practices.

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Social Media Practice NGO Stats 275

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Additional users are 50% off.

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Software Free Tools Adobe 86

CauseVox

OCTOBER 11, 2023

You can add images, videos, text and forms to better engage with your supporters, donors, and volunteers. Tailor your content, share your mission, and answer common questions, all while giving your fundraising site a professional touch. Mobile Wallets Enabled Cater to the modern donor by enabling mobile wallets.

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Site Product Captivate Module 82

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. keyword optimization, mobile optimization, or anchor text links). Top 13 On Page SEO Factors For Content Marketing.

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Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

AUGUST 24, 2014

Embed the donation process inside your website and ensure that it is mobile compatible. To successfully fundraise online, nonprofits must invest in a premium, mobile-compatible online fundraising service, such as Network for Good , StayClassy , Givlet , or DonationPay , since responsive design doubles giving on mobile devices.

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Online Practice Fundraising United States 279

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Social Media Media Strategy Social 94

Nonprofit Tech for Good

DECEMBER 16, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. To effectively use mobile and social media to raise funds on cause awareness days, you need to prepare months in advance. Then when planning your content strategy, add the awareness day campaign(s) to your editorial calendar.

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Awareness Causes Social Media Mobile 262

Nonprofits Source

DECEMBER 12, 2022

Given that your organization needs to grab people’s attention quickly, it’s essential that you build an engaging website that will encourage users to stick around and explore your content. . You can then reference this guide whenever you create new content. Mission and positioning. Add accessibility features.

Digital 52

Digital Build Websites Nonprofit 52

TechImpact

AUGUST 12, 2014

Image Courtesy of eSeller. Your website is your digital store front; it is the home for all your content marketing efforts, and it’s a place where potential constituents, volunteers, and donors can go to learn more about what you do, and perhaps most importantly, it is the place where those donors can actually give to your cause.

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Websites Philadelphia Trend Nonprofit 175

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Content strategist Jonathon Colman.

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Content Network Strategy Slideshare 112

TechImpact

JUNE 18, 2014

Image courtesy of River Rock Films. While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. What’s not to love? You have to have it. Part true, part false.

Social Media 177

Social Media Media Social Demographics 177

Forum One

OCTOBER 27, 2021

If images include important information, e.g., registration details, dates, or calls to actions, then ensure that information is also available in text format. Ensure your social media images and text are optimized for accessibility. Is alt-text implemented on images and buttons? Helpful Pressbook for Google Slides.

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Accessibility Virtual Slides Registration 82

Bloomerang

FEBRUARY 1, 2023

Or, your marketing team may snap an image at an event and edit it on an app to immediately post on Instagram. For example, a donor might use a mobile bidding app at your annual gala auction to bid on your nonprofit’s best prizes. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

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Org Raise Tools Help 82