Whole Whale

JANUARY 22, 2023

At this point in the digital age, we all know how to make a Facebook profile (heck, you’ve probably been on Facebook for so long, you don’t even remember making your profile anymore). However, many of us are less familiar with the process of creating Facebook Pages , or have never been faced with the need to make one.

Profile 111

Profile Facebook Social Media Instruction 111

CauseVox

APRIL 22, 2021

If you’re part of an organization or business, or even just an individual with a blog, chances are you know that you need a presence on Facebook. But navigating the best way to share your message on Facebook can be…overwhelming. This guide will help you understand the two main ways of using Facebook: a page and a group.

Facebook 98

Facebook Group Illinois Social Media 98

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

Calendar 278

Calendar Social Media Content Media 278

TechImpact

JANUARY 5, 2015

One of the major reasons people use Facebook is to see what is happening on their newsfeed. When people see content that they consider relevant to them and their interests, they are more likely to engage. The types of posts that interest people range from photos […].

Content 100

Content Facebook Storytelling Nptech 100

Bloomerang

AUGUST 10, 2021

If you’re looking to raise more money and awareness at your next event, consider incorporating Facebook Fundraisers as a part of your fundraising efforts. Facebook makes donating easy for its users, and you can exponentially increase the funds raised at the event by encouraging your guests to share the fundraiser on their personal page.

Facebook 117

Facebook Donation Fundraising Social Media 117

Amy Sample Ward

MAY 19, 2009

Because I want people to know that I expect them to share things they find interesting, or to help further the conversation but that in sharing, others need to keep the content free, too. Because Creative Commons licenses help creators, sharers, and readers enjoy online content respectfully. Why Use Creative Commons in Facebook ?

License 120

License Photo Facebook Application 120

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Don’t be a photo tag spammer either! 3) Tweet content that inspires engagement. Twitter is not for every nonprofit.

Twitter 355

Twitter Practice Social Media Nonprofit 355

NetWits

JULY 16, 2012

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. But there is hope!!!

Facebook 274

Facebook Create Work Student 274

NetWits

JUNE 20, 2011

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. How interesting is your content?

Facebook 278

Facebook Question Demographics Interaction 278

Nonprofit Tech for Good

MARCH 26, 2012

On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. After you type the first few letters of the location, Facebook will generate a pop-down menu of Facebook Places to choose from. The photo should be 843 X 803 pixels: 4.

Facebook 257

Facebook Module Feeds History 257

Top Nonprofits

JANUARY 14, 2022

The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Introduction to Facebook Challenges. Facebook Challenges are time-bound virtual peer-to-peer fundraising campaigns that take place entirely through the social network. How to Host a Challenge.

Challenge 98

Challenge Facebook Support Hosting 98

Nonprofit Tech for Good

SEPTEMBER 27, 2020

To stay at the top of your social page indefinitely, you can easily pin a post on your Facebook, LinkedIn, or Twitter page. Regularly updating your cover photos can help alert followers for specific campaigns like #GivingTuesday. 5) Leverage user-generated content in your #GivingTuesday campaign.

Social Media 362

Social Media Campaign Childhood Media 362

Nonprofit Tech for Good

JULY 2, 2020

The platform, however, is different than Facebook or Twitter. Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Build a Content Strategy. Your Instagram strategy won’t get very far without high-quality content. Work With Influencers.

Fundraising 325

Fundraising San Diego Influence Profile 325

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2013

Note from Beth: Earlier this month, I posted shared an article mentioning a warning from Facebook to Page Admin s: Your organic reach will decline. I asked fans if they thought paid reach will become a standard part of their strategy. As Stephanie mentions in her tips , “Create Awesome Content” is at the top of the list.

Photo 122

Photo Share San Francisco Images 122

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

NetWits

MARCH 11, 2012

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples. Now that’s content marketing in action! Hopefully you caught it.

Content 213

Content Story Marketing YouTube 213

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

Content 260

Content Ideas Nonprofit Interview 260

Amy Sample Ward

JULY 6, 2012

As Mashable shared yesterday , PageLever’s analysis of 500 Facebook Pages (each with 10,000 fans or more) shows a dramatic decrease in custom tab views on Facebook after the transition to Timeline. Have you rearranged content to highlight a Welcome or Action custom tab at the top of your Page?

Facebook 173

Facebook Analysis Content Photo 173

Nonprofit Tech for Good

MARCH 14, 2016

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. On the Nonprofit Tech for Good Facebook Page Notes are currently receiving 3X the reach and engagement as photos and links.

Facebook 100

Facebook Mobile Feeds Alternative 100

TechImpact

JUNE 16, 2014

Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits. Image courtesy of Black Celebrity Giving.

Metrics 170

Metrics Facebook Stats Nonprofit 170

NetWits

JULY 11, 2012

Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. Schools have a unique opportunity to build their Facebook following and stay connected with alumni due to the captive audience and deep relationships that are built with students, families and faculty. Class photos.

Facebook 186

Facebook Student Poll Slides 186

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Currently, there are a few popular options that you might want to consider using: Facebook. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular.

Social Media 332

Social Media Associations Media Social 332

Nonprofit Tech for Good

FEBRUARY 3, 2013

Most nonprofit’s have no idea that they likely have a Facebook Community Page. Launched in 2010, the purpose of community pages are still mostly unknown although a sound hypothesis would be that their existence is now connected to the recently launched Facebook Graph Search. Step 2 :: Find your Facebook Community Page.

Facebook 257

Facebook Community Search Wikipedia 257

Nonprofit Tech for Good

JULY 20, 2010

That said, in addition to being a great tool to build your e-Newsletter list , if your nonprofit is regularly updating Facebook and Twitter accounts, then your organization needs to be able to produce, contribute, and distribute fresh, quality content. Share stories, photos, and videos from events. Share breaking news.

Content 237

Content Ideas Organization New York 237

Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. You can upload up to 10 photos to a Thread. Threads can be up to 500 characters.

Phase 278

Phase Adopt Tips Social Media 278

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Content strategies are often the most difficult task for many nonprofits.

Advice 119

Advice Facebook Content Create 119

Byte Technology

JANUARY 27, 2016

For many non-profit social media directors, much of their time is spent crafting stellar content, posting engaging photos, distilling compelling video and much more for the organization’s Facebook page. Why aren’t they commenting on our content and mission and becoming a part of the conversation?

Comment 100

Comment Facebook Share Demographics 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

Profit 86

Profit Video Facebook Marketing 86

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

Photo by Stuck in Customs. What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine.

Content 139

Content Skills Feeds Tutorial 139

Nonprofit Tech for Good

SEPTEMBER 23, 2013

1) Tell your NGOs’ story in photo essay format. Thus, your NGO should prioritize sharing your success stories in photo essay format on your website or blog. Finally, when formatting the essay, all five photos should be the same size and captions should be bold and at least 12 point. Photo: Jeremy Barnicle/Mercy Corps.

Social Media 277

Social Media Practice NGO Stats 277

Nonprofit Tech for Good

DECEMBER 4, 2013

In addition to the time required to create content for social media and manage social networks, new media managers need at least two hours weekly to research social media trends and best practices. Adding a complete address to your Facebook Page activates Facebook Location. The optimal aspect ratio for Twitter photos is 2:1.

Social Media 279

Social Media Media Ratio Tips 279

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Flickr Photo by Soyignatius. Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Take Crowdtangle as an example.

Content 119

Content Arts Guidelines Ratio 119

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.

Facebook 76

Facebook Digital Strategy Social Media 76

Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands.

Social Media 271

Social Media Video Marketing Practice 271

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Nonprofit Tech for Good

MAY 3, 2011

Chapter 3 Facebook and Facebook Apps. Introduction to Facebook Pages. Eleven Facebook Best Practices for Nonprofits. Five Advanced Facebook Best Practices for Nonprofits. Five Status Update Content Ideas for Nonprofits. Facebook Community Pages? Eleven Blog Content Ideas for Nonprofits.

Social Media 202

Social Media Content Social Chapter 202