Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Don’t be a photo tag spammer either! 3) Tweet content that inspires engagement. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 356

Nonprofit Tech for Good

MARCH 14, 2016

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. On the Nonprofit Tech for Good Facebook Page Notes are currently receiving 3X the reach and engagement as photos and links.

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sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

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Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

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Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands.

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Social Media Video Marketing Practice 272

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

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Profit Video Facebook Marketing 86

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.

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Facebook Digital Strategy Social Media 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

Photo by Stuck in Customs. What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine.

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Content Skills Feeds Tutorial 139

The Modern Nonprofit

OCTOBER 2, 2023

When they’re back to work on Tuesday, checking emails and Facebook ( don’t tell anyone’s boss)— you can make it easy for your supporters to keep the warm and fuzzy holiday feeling alive with a social media campaign that brings them to your donate page. Share the giving spirit with an #UNselfie Ah, the ubiquitous selfie.

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Social Media Ideas Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Flickr Photo by Soyignatius. Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Take Crowdtangle as an example.

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Content Arts Guidelines Ratio 119

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

AUGUST 29, 2019

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . The Instagram Donation Sticker is different from the Facebook Donate button because it is only available inside the Stories feature. Well, it depends!

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TechImpact

AUGUST 26, 2014

And what’s this I hear about teens leaving Facebook for other social networks, is this true? Optimizing your content for various social platforms sounds like a good idea, but how can you make sure you’re optimizing it correctly? Additionally, the content that is published on this site garners a high amount of trust from its users.

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Social Media Stats Audience Media 250

Bloomerang

JANUARY 21, 2022

Meanwhile, Instagram video provides options such as Instagram stickers and links if you want to drive people to content or to make a donation. . Go Live” through live video platforms such as Facebook and LinkedIn Live. Or choose an “audio room” with Clubhouse , Facebook Audio Rooms , or Twitter Spaces. . That’s fine.

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Marketing Audio Stream Nonprofit 124

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Ensure your landing pages are not only clear but also visually appealing by adding photos and videos that align with your branding.

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Channel Business Marketing Effective 52

Nonprofit Tech for Good

MAY 4, 2014

In advance of the event, your new media manager should prepare a minimum of 10 tweets and two or three posts for Facebook, Google+, Tumblr, and so on (depending on how many days your event is scheduled for) to maximize marketing and fundraising results. On Facebook, Google+, LinkedIn, Pinterest, and Tumblr post only two or three times daily.

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Report Conference Social Media Mobile 267

Forum One

JULY 11, 2023

The app’s current features include a home feed with algorithm-recommended content, a search functionality that allows users to find other accounts, an activity feed for users to see information on engagements with their posts and followers, and a profile for each user.

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M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . Color Choices.

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Social Media Accessibility Media Social 127

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

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Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

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Facebook Change Profile Impact 112

Nonprofit Tech for Good

JANUARY 22, 2013

Unless you study Facebook, Twitter, Pinterest. Give them retweetable content ! If you are not getting retweeted, you are not giving your followers the content they want. Google has been slowly merging Google Search, YouTube, Gmail, Blogger, Wallet, Photos, Location, Mobile, Videos, etc. Google, etc. into Google+.

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Social Media Training Train Media 279

Tech Soup

NOVEMBER 28, 2016

If you're a seasoned digital marketer, you've probably noticed Facebook's organic reach has been declining steadily over the last four years. As a result, more and more content is being produced; Facebook says on average, 1,500 stories can appear in someone's news feed when they log on.

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Tech Soup

MARCH 11, 2014

But when Facebook comes out with a new app, you should probably pay attention to it. Facebook Paper, released in February for the iPhone, is a whole new way to browse the social media network. While the Facebook app is more focused on personal interactions, Paper is centered around news and multimedia. How to Work with Paper.

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Facebook Social Media Library Headline 65

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

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Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

OCTOBER 10, 2019

Interesting and informative content can truly set your fundraiser apart from the rest, and the right photos can help tell your story in a unique way. Here are a few tips about choosing photos that can lead to fundraising success : Stay away from using grainy or unclear images. Help Me Feed Hungry Kids!

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Guide Organization Campaign Social Media 247

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

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Metrics Facebook People Change 129

Nonprofit Tech for Good

MARCH 27, 2013

For example, the National Wildlife Federation was an early adopter of Google+ and now they have more followers on Google+ than on Facebook and Twitter combined. Primarily a mobile social network, Pheed also allows easy desktop publishing of status updates, photos, video and audio files, and enables users to broadcast live.

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Qgiv

JUNE 29, 2021

You can mark certain posts for approval so your coworkers can provide feedback on your content. Similar to Buffer’s approval tools, Loomly has a workflow feature that lets you set up an approval process for your content. Sprout includes content approval tools, social media analytics, and a shared content calendar view.

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Social Media Tools Media Create 89

Connection Cafe

JUNE 21, 2018

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Facebook Weaknesses: . Peer-to-peer potential.

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Qgiv

JULY 21, 2022

Sure, Facebook, Instagram, and Twitter all have millions of users as well, but LinkedIn is the perfect place to connect with businesses and network with professionals who would be interested in supporting your organization’s work and are looking for work or volunteer opportunities. Optimize your photos. Create interesting content.

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Linkedin Social Media Practice Media 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective.

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Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

Armed with his advice and resources which includes a simple graphic template, some good photos, a good tagline, and a tool like photoshop, your organization can create a respectable DYI cover image in less than an hour. After reading his post, I thought it was so useful, I invited him to share it as a guest post. Cover Photo Template.

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Images Design Facebook Resource 128

Tech Soup

DECEMBER 14, 2012

You've taken the time to create a Facebook page. You've meticulously crafted engaging content to feed the page, making sure to present a good mix of media — probably favoring photos. Facebook uses an algorithm, which it calls EdgeRank , to determine the makeup of each user's news feed.

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Facebook Feeds Social Media News 45

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

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Life Measure Facebook Profile 135

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Photo by Laughing Squid. Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. The power of pictures. Group chat.

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Group Facebook Doc Poll 119

Nimble AMS

JULY 2, 2020

So, just as you might comment on someone’s photo in your Facebook feed, you can comment on the status of an event registration record. Or, just as you would read through your status feeds, you can read what your co-workers are working on, realize that you have something to add, and join in the conversation.

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Connection Cafe

MAY 23, 2017

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. Your fan count is the simplest way to know how many people see the messages, calls to action, photos, invitations, appeals, and news you post. How do you reach more people on Facebook? 225=13.5).

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Facebook Benchmark Social Media Studies 32