TechImpact

JUNE 18, 2014

But as we’ve detailed in previous blogs , with all the increased competition online, getting noticed through the typical social media feeds and through your website is becoming increasingly difficult. Content marketing is a team effort, and the weight does not have to be shouldered alone. Attract volunteers steadily. Make it easy.

Content 136

Content Platform Volunteer Marketing 136

Candid

OCTOBER 10, 2023

They need to see your social media content to be inspired to give, and only a small percentage of your followers sees what you share. For example, on Instagram , around 12% of followers typically see your content, but on Facebook and LinkedIn , it’s 4% or less. More eyes on your content means more opportunity for donations.

Social Media 115

Social Media Share Media Social 115

Nonprofit Tech for Good

DECEMBER 17, 2010

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates.

Facebook 275

Facebook ROI Feeds News 275

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Connection Cafe

JANUARY 29, 2018

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Public content from businesses, brands and media has “crowded out the personal moments that lead us to connect more with each other.”

Feeds 36

Feeds News Facebook Change 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.

Facebook 76

Facebook Digital Strategy Social Media 76

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Facebook is particularly useful for donation campaigns , because it has built-in donation tools and shareability features.

Social Media 52

Social Media Media Guide Social 52

Whole Whale

JULY 7, 2023

On Threads, the only way to explore content is by scrolling through the home feed. Content Rules : Threads will have the same content rules as Instagram, with the same controls for muting and blocking harassing accounts. Threading Experience : The threading experience is different on both platforms.

Twitter 105

Twitter Difference Profile Badge 105

Nonprofit Tech for Good

AUGUST 29, 2019

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . The Instagram Donation Sticker is different from the Facebook Donate button because it is only available inside the Stories feature. Well, it depends!

Money 279

Money Raise Donation Ideas 279

TechImpact

MARCH 10, 2014

Search engine result pages are difficult to grasp and take complete control of, while social media feeds become more saturated with our peers, Even more difficult and mysterious, especially to many of us in the nonprofit sector, is the search engine and where it places our websites and social media outlets on those first few pages.

Google 229

Google Results Yahoo Search 229

The Modern Nonprofit

OCTOBER 2, 2023

When they’re back to work on Tuesday, checking emails and Facebook ( don’t tell anyone’s boss)— you can make it easy for your supporters to keep the warm and fuzzy holiday feeling alive with a social media campaign that brings them to your donate page. Share the giving spirit with an #UNselfie Ah, the ubiquitous selfie.

Social Media 98

Social Media Ideas Media Social 98

The Modern Nonprofit

JANUARY 11, 2022

While both Facebook and Twitter have fairly robust built-in scheduling tools, in this post we’re listing the top platforms that let you plan and schedule social media content for all your social media profiles from one place: 1. Get started with Buffer free.

Social Media 98

Social Media Tools Free Media 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). The art of writing good teaser headlines is critical to getting more interaction. Building Your Subscribers for Your Facebook Individual Profile.

Facebook 112

Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

Facebook 131

Facebook Measure Change Images 131

TechImpact

MARCH 20, 2014

These smaller organizations can get discouraged easily watching the larger, established account produce content at break-neck speeds while not produce content to fill even three days. Here are a few tips that can help smaller nonprofits create more content, better utilize social media, and get more interactions.

Social Media 166

Social Media Media Tips Social 166

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

Measure 100

Measure Facebook Screencast Metrics 100

NetWits

SEPTEMBER 28, 2012

Everything previously covered here on NetWits will be in the npENGAGE Interactive Blog. If you feel so inclined shoot our a tweet or Facebook status update. Interactive. Second, npENGAGE is built on the content from five leading nonprofit blogs. Make sure to head over and check it out. npENGAGE’s covers … Analytics.

Feeds 130

Feeds Interaction RSS Blogger 130

TechImpact

JANUARY 27, 2014

Blogging, or content marketing, is one of the best ways to promote traffic to your site, build relationships, and cultivate your position within whatever community you are trying to establish yourself. Put yourself in their shoes, and decide whether the content you’re putting on your blog is applicable. Interact via social media.

Tech 218

Tech Strategy Fundraising Nonprofit 218

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Social intelligence: ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions. New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication. What does that actually mean? How do you do it?

Skills 108

Skills Facebook Literacy Metrics 108

NetWits

MARCH 25, 2013

Email, web design, user-generated content and paid search are all ways to improve your nonprofit’s reach and increase web traffic. What you may not have considered, however, is how you can actually impact viral sharing and improve interactive marketing on your website. Interactive Maps. Social Media: Action Sharing.

Online 207

Online Map United States Interaction 207

Tech Soup

MARCH 11, 2014

But when Facebook comes out with a new app, you should probably pay attention to it. Facebook Paper, released in February for the iPhone, is a whole new way to browse the social media network. While the Facebook app is more focused on personal interactions, Paper is centered around news and multimedia. The Bottom Line.

Facebook 65

Facebook Social Media Library Headline 65

Classy

JUNE 8, 2021

Creating a LinkedIn Page for your nonprofit and posting content on a regular basis can help you attract a loyal and dedicated following on the platform. But as you gain more followers, you also gain access to their networks, since the content they’re engaging with will show up on their connections’ feeds. .

Linkedin 121

Linkedin Nonprofit Search Hosting 121

ASU Lodestar Center

JULY 6, 2011

Facebook is a leader in social media, with approximately 500 million users across various demographics. By using Facebook, nonprofits can connect with other organizations and reach supporters. Here are a few tips for getting the most out of Facebook: Create a Page, Not a Group. Add Unique, Interactive Content.

Facebook 84

Facebook Organization Social Media Blogger 84

TechImpact

JANUARY 16, 2014

As social media becomes more important to every nonprofit’s marketing plan, targeting youth through the traditional social media feeds is becoming obsolete. Vine and Instagram have built in features for sharing, commenting on, and liking content. Facebook is for “old people”. Built in features. That’s a big number.

Social Media 165

Social Media Flash Attention Nonprofit 165

Qgiv

JUNE 29, 2021

You can mark certain posts for approval so your coworkers can provide feedback on your content. Similar to Buffer’s approval tools, Loomly has a workflow feature that lets you set up an approval process for your content. Sprout includes content approval tools, social media analytics, and a shared content calendar view.

Social Media 89

Social Media Tools Media Create 89

NetWits

JUNE 8, 2012

Keep Content Fresh. These are actually best case scenarios – worse is if they simply leave and never come back, which is the biggest risk of stale content! Remember, content is KING and creating an effective nonprofit website takes a lot of it! Try these easy steps to showing your timeliness: Utilize automatic feeds.

Websites 195

Websites Effective Chad Guide 195

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

Metrics 129

Metrics Facebook People Change 129

Amy Sample Ward

JUNE 30, 2011

With all of that as a grain of salt to this post, I want to share a few reflections focused on security and control – the items touted ahead of launch as the elements positioning Google+ on the other side of Facebook. Making the options for backing up and downloading your content and data explicit.

Google 267

Google Profile Stream Classes 267

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective.

Metrics 97

Metrics Benchmark Facebook Experiment 97

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Qgiv

SEPTEMBER 11, 2023

During slower donation hours, you can interact with your donors to motivate them and raise awareness of your organization. Facebook For Facebook, ramp up to three to five posts on Giving Tuesday. Content ideas can include duetting or stitching videos from other users or posting compilations of your nonprofit’s work.

Donation 83

Donation Giving Time Social Media 83

Media Cause

APRIL 2, 2021

Knowing your audience will tailor the way you interact with them. Ask your audience what content they want to see. This ensures that you’re delivering relevant content that your audience wants to interact with. Be sure to interact with community comments by liking or commenting back. Engage with your audience.

Social Media 52

Social Media Community Management Media 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

Life 135

Life Measure Facebook Profile 135

Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. Facebook also conducted their own research.

YouTube 28

YouTube Video Facebook Cisco 28

Byte Technology

JUNE 10, 2015

How much of your staff’s valuable time to you devote to managing all your accounts, from Facebook to Twitter to LinkedIn and all the rest? Post Planner helps you to seek out articles by listing relevant results based on their success on Facebook. What’s the return on investment for that time?

Social Media 100

Social Media Resource Media Help 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2019

The author, Eirini Maliaraki, an interaction designer, argues for more precise definition of the emerging field “AI for Good,” with a focus on outcomes, not the technology. ” Here’s some recent links that look at the why and what. What Is AI for Good?

Hype 104

Hype Digital Proposal Podcast 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. A question that everyone asks - "When should my group set up a Fan Page versus a Facebook Group?

Facebook 118

Facebook Profile Demographics Nonprofit 118