Association Analytics

OCTOBER 10, 2022

Are you tagging your content, products and events? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. You can learn more about content tagging and taxonomy in this blog.

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Analytics Marketing Taxonomy Module 169

TechImpact

APRIL 9, 2014

Content marketing has been a bit of a buzz word the last few years. Content marketing instead offers the potential donor or constituent something in return for their time. The reader of the content is learning new information, something to talk about ‘at the water cooler.’ Image courtesy of Life Division. A new audience.

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Content Benefit Marketing Nonprofit 128

Association Analytics

MAY 17, 2021

But are you truly leveraging that information? Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info. Are you using it to increase revenue and lower costs per renewal?

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Retention Data Associations Rate 192

Nonprofit Tech for Good

JULY 15, 2020

It is of paramount importance that nonprofits think of cryptocurrency not only as a payment method, but as a donor demographic. Ideas for attracting crypto donations: Website Content: Having good content on your donation pag e and blog gets you found. Active on Reddit: Reddit is a go-to for information on cryptocurrency.

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Reddit Fundraising Guide United States 300

Nonprofit Tech for Good

JULY 2, 2020

Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. Build a Content Strategy. Start With the Right Profile Type.

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Fundraising San Diego Influence Profile 325

Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content.

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Association Analytics

SEPTEMBER 13, 2023

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success. What are learners missing from you?

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Analytics Education Program Impact 169

Association Analytics

AUGUST 15, 2022

What are real-time trends and demographics of our meeting registrants? Reporting is rear-facing, looking back on what happened: It’s about organizing information using past data. Data analytics are future-focused, giving you information in near-real time, to help you take action. Which programs matter most to our members?

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Analytics Associations Demographics Picture 169

Association Analytics

AUGUST 14, 2023

If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster. As previously mentioned, the more detailed information you put into the system, the better results you’ll get.

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Associations San Diego Las Vegas North Carolina 317

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. This information can then be given to your donors and used on your marketing channels.

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Tools Fundraising Analytics Analysis 359

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Research The first step is finding as much information as you can from your existing analytics. This will allow you to make sure you are creating content that speaks to those donors, as well as providing easy ways for them to give.

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Audience Donor Survey Demographics 83

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. Another way to expand on a nearly-there fundraiser is to conduct some informal market research.

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Fundraising Nonprofit Ideas Virtual 341

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., our demographics and interest areas). our demographics and interest areas).

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Personal Test Demographics Analytics 101

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Practice Organization Nonprofit Content 36

Candid

NOVEMBER 28, 2023

While development teams typically manage all grant reporting, these reports require program staff to take time away from their other work to share project-specific information to inform the report. To streamline the process, one person collects the information and drafts the report. We call this our narrative report.

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Grant Report Template Comparison 105

Cloud 4 Good

APRIL 27, 2021

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

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Social Media Personal Demographics Media 68

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Psychographic information : This refers to your donor’s personality traits, values, interests, beliefs, motivations, and behaviors.

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Donor Build Demographics New York City 52

Nimble AMS

NOVEMBER 30, 2022

When your records are in one space, you prevent data silos and the risk that your information is outdated. Instead, they’ ll quickly gain access to the information they need with a few click s of a button. Leverage Nimble Create to create branded, personalized member content to enhance your annual reporting process.

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Report Tips Associations Advocacy 107

Nonprofits Source

OCTOBER 25, 2023

The best nonprofit CRM solutions will help you segment donors based on shared characteristics, such as: Demographics: Age, income level, and other demographic characteristics can indicate a donor’s interests and help you better appeal to your audience. Test your content. Where are your donors most responsive?

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Marketing Support Demographics Nonprofit 52

Nimble AMS

APRIL 18, 2022

Employment information . To assist with your recruitment efforts , survey your members and be sure to include questions addressing basic demographic data. After you’ve gathered the survey results, you can review the information and determine which members would be the best fit for your diverse and inclusive volunteer group. .

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Group Volunteer Create Tips 129

See3

APRIL 9, 2024

Each persona has demographic information that helps make them real for the viewer, including things like age, race, gender and even a name. By putting together a comprehensive profile of your audience, your nonprofit is better able to create personalized content that speaks to your audience and drives them to action.

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Audience Story Chapter Hawaii 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Your organization can create pages, groups, and events to engage with your supporters on this platform.

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Social Media Media Guide Social 52

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. The vast majority of web users are using Google to identify which webpages have the information they’re searching for.

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Generation Websites Social Media Search 234

Qgiv

JUNE 6, 2023

Facebook allows you to target specific demographics for a minimum of one dollar a day. A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Include your ad campaigns in your content calendar to maximize their return on investment.

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Facebook Guide Demographics Nonprofit 86

Nonprofits Source

MAY 15, 2024

Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., Perform market research.

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Map Digital Business Marketing 52

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Check basic information. This includes things like nonprofit name, contact information, and address. Level up with demographic information.

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Campaign Digital Profile Social Media 75

M+R

JANUARY 24, 2022

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. Source: Girls Inc.

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Effective Rhode Island Build Demographics 93

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofit fundraisers. Gen Z are often referred to as ‘philanthro-kids’ and for good reason!

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Trend Fundraising Digital Celebrate 294

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Search Alternative Social Social Media 59

TechImpact

AUGUST 26, 2014

Optimizing your content for various social platforms sounds like a good idea, but how can you make sure you’re optimizing it correctly? You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. 38% of Internet users access social media through mobile.

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Social Media Stats Audience Media 250

Forum One

MAY 12, 2021

When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites.

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Open Source Personal Websites Open 73

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. Content Type. curated content. by Angharad Miller. – Hubspot Research.

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Social Media Marketing Media Social 52

sgEngage

AUGUST 23, 2023

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. Healthcare website visitors search for crucial medical advice, doctors’ names and contact information, a map of your facility, or other must-have information.

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Websites Organization Tips Map 79

Allegiance Group

APRIL 15, 2024

Capture new visitor information by employing lead capture forms (e.g., Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. Audit your content to evaluate how well your website meets user search intent. Optimize your donation form. Prioritize SEO.

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Fund Donor Strategy Search 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. Content Type. curated content. by Angharad Miller. – Hubspot Research.

Social Media 52

Social Media Marketing Media Social 52

Byte Technology

JANUARY 27, 2016

For many non-profit social media directors, much of their time is spent crafting stellar content, posting engaging photos, distilling compelling video and much more for the organization’s Facebook page. Why aren’t they passing on our important information to others? Why aren’t followers liking our pictures?

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Comment Facebook Share Demographics 100

Nonprofits Source

NOVEMBER 7, 2023

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind.

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Social Media Media Build Social 52