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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Analyzing this data is challenging as it typically resides in multiple systems (e.g. your AMS, event registration system, your community platform, even spreadsheets).

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Analyzing this data is challenging as it typically resides in multiple systems (e.g. your AMS, event registration system, your community platform, even spreadsheets).

Retention 192
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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. This is how you organize and describe your data. If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events?

Analytics 169
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

You may not realize it, but you are sitting on a treasure trove of data in your AMS. Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. What are real-time trends and demographics of our meeting registrants?

Analytics 169
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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

Tools 359
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Start by digging into your customer data to better understand who they are. Typically, marketing research relies on third-party data to help you understand broader, industry-wide patterns and capture audiences you don’t currently serve. They begin filling out the registration form. Create customer personas.

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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

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