Beth's Blog: How Nonprofits Can Use Social Media

JULY 11, 2012

I was honored to write a feature article in the recent issue of the NTEN journal called “ The Unanticipated Benefits of Content Curation: Reducing Information Overload.” What tools are you using for content curation? You can register for the webinar here. And, of course, I’ll also cover the tools.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2012

A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. Curated Content Formats. It is a both/and.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Content strategist Jonathon Colman.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2013

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail. Nonprofit Humor Blog chronicles funny (fictional) stories about nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. What is the impact on your nonprofit’s content strategy?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 10, 2011

Content curation: Best practices. Dilbert characters are talking about content curation. Scoop.It one of the premiere content creation tools is now out beta. In my own curation of content , I’m discovering many more content curators out there. Everyone can be a content curator! Everyone [.]

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. A list of questions : These are typically called “FAQ” or frequently asked questions and are a standard category of web site content.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

E-Book #2: Feeding the Content Beast. The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you. Happy Friday!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2011

This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. It resonated. We have so much content in our professional lives. Then there’s the whole other world of organizational content that you need to consume or create to get stuff done!

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Six Types of Visual Content. Is it that simple?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. If you are new to the concept of an editorial calendar, it is a user-friendly tool for mapping relevant, compelling content to your media channels.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

(You can get a discount of $20 off the registration by entering the code “Beth” when you sign up ). This year, since content curation , is a social media competency that I’m focusing in my own learning and teaching , I’ll be doing a conversational presentation on the topic.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2011

Does your nonprofit do content curation as part of its content strategy? Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network. It is a great technique to keep up with your field.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2011

According to the post, it suggests that what’s most important for content shelf life is the quality of the content shared, not where it is shared. I added this link to my nonprofit content curation list and discovered some conversation from other curators, including this one from presentation from Steve Rubel from June.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2012

Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement. What are your best tips?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. by Carie Lewis.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. .&# I received a review copy from O’Reilly.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2009

When we kicked off the WeAreMedia, A Social Media Starter Kit for Nonprofits 18 months, we included two areas about content creation. We also touched on user-generated content, inspiring others to tell your organization's story in their own words. Are we moving towards a "Social Content Strategy." Content management strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. What types of content seem to work best in your email newsletter versus your blog or Twitter? Also think about ways you can reuse content across channels. Tags: Books Content Guest Post Tips.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2012

1) So, you’re encouraging your donors/stakeholders to create their own content or user-generated content. They assisted with the editing, but the people who we served were the creators of the content. (5) What is your definition of success? Why are you doing? What value does it provide? It’s hard to pick a favorite.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. Please share in the comments below.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2013

The new generation of smart phones come equipped with excellent cameras and for many it means that they can easily shoot from the hip and capture moments in your organization’s work that make for great, socially share able content. Photography'

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

Winner of the Creative Commons 2006 Photo Schwag Contest I believe in setting my content free. People can add and embellish your content and if you have access to the remix, it can give you new ideas. now for four years because it is simple, direct, and easy. "You are free to use the content, just me credit and/or a link."

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2008

This is part of series of reflections on what I've learned about working wikily through working on NTEN's WeAreMedia wiki - not so much the content, but the community curriculum development and knowledge sharing process. Flickr Photo by Key Lime Pie. He goes on to say: I'm going to be working with george siemens on a course starting.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2007

Michelle Murrain has set up a new NTEN Affinity Group called Open Content Business Models. The description: There has been a lot of discussion in the nonprofit technology community about open content. Open content is content (papers, articles, presentations, graphics, etc.) Open Content for Nonprofits?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2007

Icommons Artist-in-Residency program is seeking artists who create work both in the physical and digital world and who engage with copyright in some way - either by using Creative Commons licenced content as their inspiration, or by licencing their work under CC; or artists who simply challenge the boundaries of copyright law. copyleft???

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2018

Towards the end of the day, the New York Times published a story about a big announcement from Mark Zuckerberg about a change in the algorithm and newsfeed that it would prioritize what their friends and family share and comment on while de-emphasizing content from publishers and brands.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2008

We've gotten some excellent "user generated" content (for example, check out the tips ). But, we need some more content. I asked folks on Twitter for mini case studies from nonprofits who have been successful getting stakeholders to contribute content. Go here to add your organization.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2008

She looks at traffic building in three elements: content, community, and technology that you use to support. Content: Three most important elements of content - useful, entertaining, or timely. She has 1,000,000 feed readers. She has been experimenting over the past few years. Why do you want traffic?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Your nonprofit can co-create high quality content that is of value to your audience. Your nonprofit can have influencers share your content with their networks, expanding your reach and engagement. The key engagement opportunity is to give them some social media love and ask them to share your content.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2013

Ironically, these posts and a few others last week upped my reach by 274% but more importantly supported my goal of generating ideas for blog content! As Stephanie mentions in her tips , “Create Awesome Content” is at the top of the list. ” Curators at Upworthy.com often tweet requests for great content.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2007

ve predicted that the future websites will be community based websites, so aggregating that content in one area helps to make you the first stop for product knowledge. ll start to need these tools to, track, and centralize one???s s brand (and everything associated around it) in a decentralized world.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

The challenge is to reach our audiences where they are, in that moment, with compelling content and a call-to-action… Not exactly what siloed organizations are best at. We had to shift our content from speaking to our core constituents in the reproductive rights movement to being more approachable and externally focused.”.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2007

A little bit NPTech blog kismet, someone just the other day raised the question: "What's good or useful about user-generated content and what's just entertaining or cute?" " Cordelia's answer: For us it's perfect - it combines all the messages we wanted to get across in a neat, engaging video.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2009

I have many years of blog content. I have a confession. It is hard for me to find posts because I have too many categories (over 200) and an idiosyncratic way of organizing them. No wonder I get emails and DM's from folks telling me they can't find a particular blog post.

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