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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

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Dear Moby, what are the different types of email marketing? 

Whole Whale

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing?

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Paid Media ROI for Nonprofits

Media Cause

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This digital strategy, which is driven by results, is often referred to as performance marketing.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie!

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Top 7 Reasons Your Nonprofit Should Be Using Email Marketing

Twenti - Digital Marketing For Nonprofits

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. Email marketing provides lots of unique advantages that will benefit your non-profit. by Olivia Warnes.

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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? With Nimble AMS you can boost your ROI, streamline staff processes, and enhance your member experience.

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How to rent or buy an email list and why YOU should avoid it like the plague

Whole Whale

Marketing and communication teams have significant pressure put on them to grow their reach and lists every quarter. This pressure leads many to want to see if there are new tactics or shortcuts that can be taken like buying/renting an email list. Hopefully, this article will map out the pros and cons of email list purchasing.

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