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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. You just don’t have the level of data and insight that Facebook has.

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Gen Z Donors Giving In Their Own Way, New Data Shows

The NonProfit Times

That is some of the data from the research arm of software giant Blackbaud, following a survey of more than 1,000 Gen Zers and nearly 300 nonprofit professionals. Don’t disregard snail mail, even with your ‘very online’ youngest donors,” the authors wrote. Do what you can to push against this tide of short-term thinking.”

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What is Data Intelligence?

sgEngage

Smaller, distributed teams are increasingly relying on AI to synthesize data and optimize their workflows. At Blackbaud, we believe this future – the future of the nonprofit sector – will be supported by Data Intelligence. . What is Data Intelligence? .

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5