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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

Does it seem like everyone you know is raving about a new tool that’s revolutionizing the way employees in all industries are doing their work? Yes, we’re talking about ChatGPT , an AI-powered tool that’s gaining widespread popularity on social media and revolutionizing the common workplace.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Tools like Canva and Adobe Spark offer free templates and editing options to make this process easier. Step 3: Track and Measure Key Performance Indicators (KPIs) To enhance your nonprofit’s social media presence, it’s essential to track Key Performance Indicators (KPIs).

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Software solutions keep the nonprofit sector in motion.

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How to Leverage Email as a Recruitment Tool: 4 Strategies

Nonprofits Source

With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. Use automated personalization tools. Fortunately, automated tools make curating personalized email content for candidates effortless.

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