Nonprofit Tech for Good

NOVEMBER 29, 2010

Twitter: twitter.com/BigCatRescue. YouTube: youtube.com/BigCatRescue. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org. com/savethecats.

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Social Media Interview Examples Media 263

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). At the same time I created the Nonprofit Organizations YouTube Channel.

Social Network 193

Social Network Community Network Myspace 193

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Before Myspace then Facebook and then Twitter, I was a voracious reader. 3) Send hand-written thank you notes.

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Social Media Management Media Social 247

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Twitter has a mobile website ( m.twitter.com ) and its own official Twitter App for iPhone, iPhone Touch and iPad. Twitter Apps for Android and Blackberry are also available. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry.

Blackberry 222

Blackberry Tools Media Management 222

AccelEvents

SEPTEMBER 1, 2021

Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. . You might find that your event can be posted on an event community board or through back-channel networks like Accelevents event and speakers webinar series and Facebook group. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. YouTube: youtube.com/thetaprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. I also love Twitter, but that’s just my personal obsession with the tool! Are you tracking Return on Investment (ROI), and how?

Social Media 189

Social Media Foundation Examples Media 189

Whole Whale

SEPTEMBER 22, 2020

They have a landing page and can be promoted across many channels or used as a search engine marketing page. Paid: Twitter ads. Twitter offers advertising to target demographics, topics, and geographic areas. Paid: YouTube Ads. Here is a video on advertising for nonprofits on YouTube. In-line CTAs. Send a survey.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 225

Social Media Media Avatar Organization 225

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. If your nonprofit can’t get the support it needs in social and mobile media and is still forced to wing it on a zero budget, here are some tips to help you illuminate and mobilize the skeptics: Find your voice and channel your enthusiasm . Get training.

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Social Media Media Social Stats 253

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! I wasn’t convinced at all that the world needed another blogger.

Content 240

Content Ideas Organization New York 240

Amy Sample Ward

JUNE 6, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Channels covered included online, direct mail, telemarketing and canvassing."

Web 117

Web San Francisco Bookmarking Search 117

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Is it too often? Too infrequent? pencilsofpromise.

Social Media 52

Social Media Media Hints Social 52

CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter. What will not have a good ROI?

Ideas 98

Ideas Online Fundraising Charity 98

Tech Soup

MARCH 18, 2013

Dan Meager ( @DiabloBallet ) used Twitter to crowdsource the first ballet. Meager also used YouTube to crowdsource the score of the dance. As Meager mentioned, while the return on investment (ROI) of social media is hard to define, the broad exposure social media brings to the arts is well worth the work.

Arts 57

Arts San Francisco Community San Jose 57

Qgiv

DECEMBER 15, 2021

Their captions mix a more fun, hopeful tone with some great educational elements—all in a tiny Twitter-sized space! . You can include social sharing buttons to encourage your viewers to share on Facebook and Twitter, and you can include graphics for them to share on Instagram. . Text campaigns.

Raise 52

Raise Money Donation Practice 52

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" based nonprofit to apply to the YouTube Nonprofit Program.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" based nonprofit to apply to the YouTube Nonprofit Program.

YouTube 34

YouTube Video Social Media Advocacy 34

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. Learn basic HTML.

Social Media 251

Social Media Media Management Social 251

NonProfit Hub

SEPTEMBER 25, 2015

Coca-Cola used Twitter hashtags, Facebook pages, interactive kiosks, TV ads, email marketing, YouTube videos—you name it. Of course, your NPO likely doesn’t have a multi-million dollar marketing budget, but the message in this campaign was clear and consistent across all of these media channels. Increase Your Return.

Integration 28

Integration Practice Profit Marketing 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

We (marketing and development) already knew the power of viral marketing through Twitter, FB and You Tube, but we had to back it up w/ research to prove it to our directors and senior management team. We started using You Tube, FB and Twitter – saw the positive impact it had in getting our message out and then told senior management about it.

Ohio 88

Ohio Children Social Media Twitter 88

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

Pick Two Social Networks: My two favorite social networks are Twitter and Facebook (Fanpages). YouTube Nonprofit Program: YouTube. offers nonprofits some pretty cool benefits like branding, promotion on YouTube’s nonprofits channel and call to action overlays in your videos. Tags: ROI. Moderate* 7.

Track 50

Track Social Media Tools Widget 50

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. LinkedIn: 5 Hours Weekly.

Social Media 271

Social Media Social Chapter Media 271

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? How do you calculate the ROI? How can you use social media as a research channel or radar?

Florida 50

Florida ROI Metrics Social Media 50

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. LinkedIn: 5 Hours Weekly.

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Social Media Social Chapter Media 217

NTEN

FEBRUARY 20, 2009

UNF has a YouTube channel and uses Twitter to engage support online. Rockstar Beth Kanter presented on social media ROI. I'm also picking up on the buzz I hear on listservs, Twitter, and directly from you! One tactic is going online. You can grab the slides and read her notes and commentary on her blog post.

Nptech 36

Nptech NTEN Mashup Listserv 36

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Maximize email signup opportunities across your websites and social media channels.

Social Media 47

Social Media Online Advocacy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

They now use this approach with other channels, like Twitter, for example. Yesterday, I interviewed Jake Brewer who is the Internet Manager at the Energy Action Coalition about how they use metrics to generate insights about their YouTube Channel. “We Tags: socialmediametrics social media ROI listening. Conclusion.

Story 72

Story Learning Organization Metrics 72

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. LinkedIn: 5 Hours Weekly.

Social Media 263

Social Media Social Chapter Media 263

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" YouTube and TV networks), while 41 percent had visited social networks (e.g.,

Demographics 45

Demographics Social Media Online Advocacy 45

Nonprofit Tech for Good

JUNE 5, 2014

To do so effectively, nonprofits must embrace an integrated multi-channel communications and fundraising strategy. Track and report success in a Social Media ROI spreadsheet. . Track and report success in a Social Media ROI spreadsheet. Add call-to-action overlays to your YouTube videos that link to e-newsletter subscribe page.

Mobile 211

Mobile Chapter Fundraising YouTube 211

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

To answer Deborah's question, I don't think Facebook is yet the default front end for nonprofits, but it has become an increasingly important fundraising channel give the impressive growth statistics (not just users but in the age 35 plus category). The Nonprofit Eye walks us through how to compute the ROI of ITC for nonprofits.

Nptech 50

Nptech Tag Facebook Wiki 50

Care2

JUNE 13, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Believe it or not, YouTube is not the be all end all of video hosting sites.

Vlog 28

Vlog Video Social Media Resource 28

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" YouTube and TV networks), while 41 percent had visited social networks (e.g.,

Demographics 34

Demographics Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Who knew that there were poets on Twitter? Session Content 1.

ROI 76

ROI Social Media Slides Media 76

Care2

OCTOBER 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Convio 28

Convio Award Social Media Advocacy 28

Care2

FEBRUARY 27, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Conference 28

Conference Social Media Online Advocacy 28

Nonprofit Tech for Good

JANUARY 30, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A must-download for nonprofit Twitterers! What’s unique and useful about it is that it can be configured to integrate with your Twitter and Facebook accounts. Addictomatic :: addictomatic.com.

Fun 272

Fun Resource Mobile Social Media 272